Nigeria’s fourth-largest telecom operator, 9mobile, has officially rebranded as T2, unveiling a dynamic new identity aimed at revitalizing its position in a fiercely competitive industry.
At a high-profile event in Lagos, CEO Obafemi Banigbe described the transformation as “the beginning of a whole new chapter,” emphasizing that T2 isn’t just a cosmetic change — it’s a complete strategic overhaul focused on innovation, agility, and digital transformation.
Departing from its long-standing green branding, the company’s fresh orange color — described as symbolizing a “ripe arrival” — reflects T2’s readiness to emerge stronger and more relevant to Nigeria’s youth, creative economy, and startup ecosystem.
T2 is positioning itself as a digital lifestyle enabler for remote workers, startups, and creative professionals, aiming for a customer-obsessed, technology-powered future. Advanced infrastructure like cloud-native operations, AI, and data analytics will underpin this evolution.
The announcement builds on a new three-year national roaming deal with MTN Nigeria. Approved by the NCC in July, this agreement allows T2 (formerly 9mobile) to leverage MTN’s extensive coverage, offering improved network availability to T2 customers across the country.
Once battling financial storms and losing ground, 9mobile’s transition into T2 reflects its transformation from survival mode toward a future driven by innovation, speed, and relevance. With this rebrand, T2 is gearing up to reclaim its place in the telecom landscape.
