Chivita, the renowned juice brand, has launched its festive campaign titled ‘Enjoy your Chivita this Season.’
According to a brand statement, the campaign aims to spread joy, foster togetherness, and captivate consumers through innovative experiences during this special time of the year.
As an integral part of the campaign, Chivita plans to captivate consumers with 12 days of delightful activities and surprises across various digital platforms.
The kickoff, titled ’12 Days of Christmas,’ will initiate with a Christmas Pyjamas photo contest running from December 3 to 20.
Families and friends are invited to share their finest Chivita-themed holiday photos by tagging Chivita on Facebook and Instagram.
The most festive and imaginative entries stand a chance to win Chivita-themed Christmas hampers.
Moreover, a digital Santa Grotto fiesta with influencer engagements is on the agenda. This collaboration will enable consumers to interact and win prizes on the brand’s Instagram page.
Guest influencers will entertain the audience with relatable Christmas riddles, trivia, and an analysis of entries from the Pyjamas photo contest. This engaging activity is scheduled from December 11 to 22.
Toyin Nnodi, the Marketing Director at Chivita Hollandia, expressed excitement about unveiling the ‘Enjoy your Chivita this Season’ campaign.
She highlighted the brand’s enthusiasm as families and friends immerse themselves in the enchantment of the holiday season.
