Last week was filled with glamor with the African International Film Festival (AFRIFF) celebrating its 13th edition and 20 years of existence. Behind the glitz of the film festival came a collaboration between AFRIFF and the French Embassy to boost Nigeria’s creative industry.
The French Embassy in Nigeria held a business-to-business meeting last week between the French and Nigerian creative industry. During the meeting the French Embassy offered to boost Nigeria’s creative industry.
The meeting was held in Lagos on November 4 – 6, the French Embassy agreed to collaborate with AFRIFF to organize an event which will enable Nigerian and French creatives in the audiovisual sector to be endorsed within Nollywood and beyond.
The French Embassy offered to collaborate with AFRIFF to launch international co-productions, raise new talents in Nollywood and as well ensure that Nollywood is subsequently selected for “CANNES”, an International Film Festival.
“The new generation of Nollywood is sensitive to the possibilities of international co-productions, the search for new audiences, and the opportunity to one day be present in the selection of major International Film Festivals like *CANNES*”, the French Embassy representative said.
This is an achievement for AFRIFF and the Nigerian film industry at large. AFRIFF is the biggest film festival in Africa, with the 13th edition attended by over 70,000 creatives across Africa.
