Major streaming platforms including Netflix, Amazon, and Disney have reportedly entered the race to secure UEFA’s £4.3 billion global broadcasting rights for the Champions League, beginning with the 2027 season.
The development signals a possible turning point in the global sports broadcasting landscape, as top digital entertainment companies intensify efforts to expand into live sports coverage—an area long dominated by traditional television networks.
Industry sources suggest that UEFA’s forthcoming media deal could redefine how millions of football fans across the world watch Europe’s most prestigious club competition. Analysts believe that a successful bid from any of the streaming giants would strengthen their presence in the global sports media market and potentially reshape consumer viewing habits.
Currently, major broadcasters such as Sky Sports, BT Sport, and DAZN hold regional rights to UEFA competitions. However, the 2027 rights cycle presents the first opportunity for a single global streaming partner to secure exclusive access, aligning with UEFA’s broader strategy to expand digital reach and revenue.
While none of the companies have made official statements regarding their bids, negotiations are expected to intensify over the coming months as UEFA seeks to finalize a long-term deal that could exceed previous record-breaking contracts in both scale and global impact.
