Nigeria is making its mark on the global tourism stage at the 26th General Assembly of the United Nations World Tourism Organization (UNWTO) in Riyadh. The event has brought together ministers, policymakers, and industry leaders from around the world to discuss the future of tourism, with a focus on technology, sustainability, and inclusivity.
A historic highlight of the Assembly was the appointment of Shaikha Al Nowais as the first woman to lead the UN Tourism organization, signaling a progressive shift in global tourism leadership. The Assembly’s agenda emphasized leveraging innovation and digital technology to drive the industry forward while ensuring environmental sustainability and equitable growth.
Representing Nigeria, the delegation included Honourable Minister of the Federal Ministry of Art, Culture, Tourism, and the Creative Economy, Hannatu Musa Musawa, The DG Nigeria Tourism Development Mr. Olayiwola Awakan alongside Permanent Secretary Dr. Mukhtar Yawale Muhammad (MFR, mni). Their participation reflects Nigeria’s commitment to aligning national tourism policies with global best practices and positioning the country as a key player in the international tourism ecosystem.
The Nigerian delegation engaged in high-level discussions on tourism innovation, cultural preservation, and sustainable development, highlighting the nation’s rich cultural heritage and its potential to attract global travelers. Officials stressed the importance of creating a more connected, inclusive, and environmentally responsible tourism industry.
Nigeria’s active participation at UNWTO GA26 underscores the country’s ambition to strengthen its tourism sector, enhance international collaboration, and promote “Naija Flavour” to the world while contributing to sustainable global tourism initiatives.
