Global e-commerce behemoth Temu has made one of its most critical strategic moves in Nigeria, selecting Lagos-based logistics startup Dellyman as its core last-mile delivery partner. This partnership is a powerful endorsement of homegrown technology, signaling that Nigerian capacity can meet the stringent demands of high-volume international retail.
The decision follows a highly successful pilot phase in which Dellyman completed over 1,300 orders with an impressive 95% delivery success rate, sharply contrasting with the inconsistent performance that has historically plagued Nigeria’s complex logistics landscape. The collaboration is expected to accelerate fulfillment efficiency across the country and fundamentally strengthen consumer trust in cross-border online shopping.
The Technology Edge: Aggregation and Optimization
Dellyman’s selection was driven by its technology-first model, which addresses the root causes of Nigeria’s logistics inefficiencies: capacity shortage and poor visibility.
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Aggregation Model: Dellyman operates as a logistics marketplace, leveraging an “Uber-like” model to aggregate numerous third-party logistics (3PL) providers and their assets (bikes, vans, etc.) into a single platform. This instantly solves the problem of under-capacity and idle resources.
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Route Optimization & Visibility: The platform uses geo-fencing and real-time tracking to match customer pick-up requests with the closest available rider, reducing delivery latency. Customers benefit from transparent, live tracking, which the industry cites as a critical factor for boosting satisfaction.
By using dynamic route optimization and multi-carrier coordination, Dellyman achieved a utilization rate significantly higher than the national average, making it a highly efficient and reliable partner for Temu’s high-volume, low-cost model.
Strategic Impact: From Weeks to Days
For Temu, the partnership is crucial to accelerating market penetration in Africa’s largest digital economy. The aggressive integration of local partners allows Temu to move away from prolonged cross-border shipping cycles and adopt a hybrid fulfillment model.
Industry analysts project this operational shift will compress average delivery times for Nigerian customers from the typical 10–18 days to a competitive range of 3–7 days in major metropolitan areas like Lagos, Abuja, and Port Harcourt.
As Dare Ojo-Bello, Founder and CEO of Dellyman, noted, “This is not just about fulfilling orders; it is about reshaping perceptions of what Nigerian delivery companies can achieve. Achieving a 95% success rate during the pilot underscores our readiness to support high-volume e-commerce platforms.”
The partnership not only validates Dellyman’s operational excellence but positions the Lagos-based firm as a primary candidate for other global retailers and cross-border platforms seeking reliable, technology-driven last-mile execution across the continent.
