Discussions on the growing role of tourism in shaping Nigeria’s Orange Economy gained fresh momentum as the Director General of the Nigerian Tourism Development Authority delivered a policy lecture at the National Institute for Policy and Strategic Studies in Kuru, Plateau State.
The lecture formed part of the academic engagement for participants of the Senior Executive Course 48 for the 2026 programme. The gathering brought together senior policymakers, security leaders, administrators, and strategic thinkers who are undergoing advanced leadership training at the institute.
During the session, the Director General examined the strategic importance of tourism as a driver of economic diversification within Nigeria’s emerging Orange Economy. The presentation focused on how tourism can stimulate sustainable development through entrepreneurship, investment in cultural assets, and coordinated policy frameworks that encourage innovation across the creative and hospitality sectors.
Participants explored the intersection between tourism policy and national development. Particular attention was given to how well structured tourism initiatives can generate employment, strengthen local economies, and position Nigeria as a competitive cultural and heritage destination in the global tourism market.
The discussion also emphasized the need for strong collaboration between government institutions, private sector investors, creative professionals, and community stakeholders. According to the lecture, a coordinated policy approach remains essential for unlocking the full economic potential embedded in Nigeria’s cultural heritage, festivals, historical sites, and creative industries.
Beyond the academic engagement at NIPSS, the Director General extended the visit to the NTDA Zonal Office in Jos. The visit formed part of ongoing institutional efforts to strengthen regional coordination and improve operational effectiveness across the Authority’s field structures.
The engagement provided an opportunity to assess activities at the zonal office while reinforcing the agency’s commitment to deepening tourism development across Nigeria’s regions.
The initiative aligns with the broader vision of the Federal Ministry of Art, Culture, Tourism and the Creative Economy to position tourism as a critical pillar within the country’s expanding creative economy.
As Nigeria continues to seek new pathways for economic diversification, stakeholders increasingly view tourism as a strategic sector capable of driving cultural preservation, enterprise development, and sustainable national growth.
