Tyla is recognized as one of Africa’s 100 Most Impactful People in Tourism & Hospitality 2026 (TOHO100) by TOHO Africa for her outstanding contribution to cultural tourism, entertainment tourism, destination branding, and promoting Africa’s creative identity on the global stage.
In just a few years, Tyla has become one of Africa’s biggest global success stories. As the South African superstar behind the worldwide phenomenon “Water” and a new generation of internationally celebrated hits, she has introduced millions of people to African music, dance, fashion, and culture while strengthening South Africa’s image as one of the continent’s leading creative destinations.
Throughout 2026, Tyla achieved another defining career milestone when she was selected to perform “Game Time,” an official single from the Official FIFA World Cup 2026™ Album, alongside American rapper Future. Released by FIFA Sound, the song became part of football’s biggest global celebration, placing a South African artist at the centre of one of the world’s most influential sporting and cultural events.
Her participation in the FIFA World Cup soundtrack represents far more than a musical achievement. The FIFA World Cup is one of the world’s largest tourism events, bringing together millions of travelling fans while showcasing music, culture, and entertainment from around the globe. By contributing to the official album, Tyla helped amplify Africa’s cultural presence before a worldwide audience, reinforcing the continent as a destination for creativity, music, and unforgettable experiences.
Beyond the World Cup, Tyla continues to headline major international festivals, concerts, and global events that attract audiences from across continents. Her performances generate demand for airlines, hotels, restaurants, event venues, and tourism services while strengthening Africa’s growing influence within the global entertainment economy.
Her music, fashion, dance, and visual identity proudly celebrate South African culture. Every international appearance becomes an opportunity to showcase African creativity, inspiring millions of people to explore the continent through its music, people, cuisine, fashion, and cultural experiences.
As one of Africa’s most sought-after global artists, Tyla has also become an important ambassador for South Africa’s creative economy. Her international success continues to elevate the country’s reputation as a centre of innovation, entertainment, and world-class talent, encouraging greater global interest in visiting and experiencing South Africa.
Today, Tyla stands among Africa’s most influential cultural ambassadors, demonstrating that music has become one of the continent’s most powerful drivers of tourism, hospitality, destination branding, and cultural diplomacy.
Why She Was Recognized
Tyla was selected as one of Africa’s 100 Most Impactful People in Tourism & Hospitality 2026 (TOHO100) because her influence extends beyond music. Through her global performances, her contribution to the Official FIFA World Cup 2026™ Album with “Game Time,” and her consistent celebration of South African culture, she has strengthened Africa’s image as a destination for culture, entertainment, and tourism. Her work continues to attract international audiences while creating lasting value for Africa’s tourism, hospitality, and creative industries.
TOHO100 Recognition
In recognition of her outstanding contribution to tourism and hospitality, TOHO Africa proudly celebrates Tyla as one of Africa’s 100 Most Impactful People in Tourism & Hospitality 2026.
