“The prospect of Twitter’s ad revenue sharing has generated enthusiasm among Nigerian content creators.”

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On Tuesday, Nigerian content creators made an exciting announcement – they have commenced receiving payments through X, formerly known as Twitter, as part of their ad revenue initiative.

Similar to their American counterparts who began receiving payments in early July, Nigerian creators shared their appreciation for these earnings.

For instance, Abazz took to Twitter this morning to express gratitude to Elon Musk and displayed a screenshot of his ad revenue dashboard, revealing a payment of N220,345.65.

Another verified user, Big Ayo, joined in sharing the news along with evidence of his payment totaling N430,960.74, extending warm regards to Elon Musk.

As of August 4th, X reported that the response to their revenue-sharing model has surpassed expectations, with a larger-than-anticipated number of individuals signing up for revenue sharing.

While initial payment projections were set for the week of July 31st, X noted that they require a bit more time for review and processing of the upcoming payout.

Their commitment remains steadfast in ensuring swift payment to all eligible accounts.

This revenue-sharing model operates globally, encompassing over 100 countries, including African nations like Nigeria, Ghana, Egypt, Kenya, South Africa, and others.

X’s payment processor supports these regions as part of their platform’s mission to empower individuals to directly earn a livelihood.

Having been acquired by Elon Musk in a $44 billion deal last year, X views this initiative as a transformative milestone for their content creators, a sentiment underscored by X’s CEO, Linda Yaccarino.

 

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