Adia Sowho, Chief Marketing Officer at MTN Nigeria, has stepped down after approximately three years of service. Following her departure, Ugonwa Nwoye, the current Chief Customer Relations Officer, will serve as the acting Chief Marketing Officer.
During her tenure, Sowho noted that MTN Nigeria’s Consumer Business achieved consistently over 20% year-on-year growth, while the data business experienced record growth of 50% year-on-year and became the first Nigerian telco to launch 5G.
Before becoming the CMO in August 2021, Sowho held various positions at Etisalat Nigeria (now 9mobile), including Head of Strategy and Business Development, Head of Digital Media, and Director of Digital Business. She also led instant lending operations at Migo (formerly Mines), where she was Managing Director and Vice President of Growth, and served as interim CEO of ThriveAgric, an agritech startup.
In a LinkedIn post announcing her departure, Sowho emphasized that partnerships have been central to MTN Nigeria’s growth, highlighting collaborations with OTT providers and OEMs to enhance the digital economy with smartphones.
