Sweet Guluva stands out as one of Africa’s 100 Most Impactful People 2025, recognized for redefining brand influence through authenticity, credibility, and trust. In an era where visibility is common but genuine impact is rare, he has built a reputation rooted not in hype, but in real connection and responsible advocacy.
Through his digital presence, Sweet Guluva has shown that influence carries responsibility. He promotes only brands he genuinely uses and believes in, earning the confidence of both audiences and industry leaders. This principled approach has positioned him as a trusted voice in brand influence and advocacy across Africa.
Akhonamathemba Mbele-Zwane, widely known as Sweet Guluva, has emerged as one of Africa’s most compelling digital influencers and brand advocates. Born in Nquthu, KwaZulu-Natal, South Africa, he rose to prominence in 2025 after winning Big Brother Mzansi Season 5, winning the hearts of millions with his authenticity, cultural pride, and relatable personality.
From the moment he stepped into the public spotlight, Sweet Guluva distinguished himself by staying true to who he is. He communicates openly in isiZulu, embraces his roots, and connects with his audience in a way that feels genuine and unforced. This authenticity has been the foundation of his rapid rise as one of the most trusted digital voices among young Africans.
Beyond reality television, Sweet Guluva has become a powerful force in brand influence and brand advocacy. He has partnered with several major brands across media, telecommunications, fashion, lifestyle, and consumer goods. What sets him apart in the influencer space is his personal rule of never promoting what he does not personally use or believe in. This approach has strengthened trust with his audience and delivered strong value to the brands he represents.
Sweet Guluva’s brand influence is rooted in alignment rather than visibility. He chooses partnerships that reflect his values, lifestyle, and lived experiences, making his endorsements feel natural and credible. His audience responds not just to his popularity, but to the honesty and consistency behind every collaboration.
In addition to commercial influence, he uses his platform to inspire young people across Africa. Through community engagements, youth-focused campaigns, and public appearances, he encourages self-belief, discipline, and authenticity. His story serves as proof that staying true to oneself can open doors to global opportunities.
Expanding beyond influencing, Sweet Guluva has also ventured into music and acting, further strengthening his cultural relevance and creative reach. His growing presence across entertainment platforms reinforces his position as a multidimensional African talent with lasting influence.
Sweet Guluva represents a new generation of African brand influencers, one defined by integrity, cultural pride, and meaningful impact. His digital presence, strategic partnerships, and commitment to authenticity make him a deserving honoree in the Brand Influence and Brand Advocacy category of Africa’s 100 Most Impactful People 2025.
