Asake ’s journey is one of the clearest blueprints of how Nigerian street sound can travel , untouched, unfiltered, and still dominate the global stage.
He didn’t dilute his roots to fit in; he amplified them so loud that the world had no choice but to tune in.
From the jump, Asake’s sound was unapologetically Yoruba, fújì, and street “pop” , layered with chants, log drums, and that raw Lagos energy that makes his music feel like a street carnival.
But as his reach expanded, he didn’t abandon that core. He evolved it , refining production, deepening his melodies, experimenting with amapiano, Afro-house, even jazzy instrumentals , but always keeping that Asake signature.
It’s the perfect metamorphosis: from the chaos of Mushin rhythms to the sophistication of world stages.
What Asake has done is prove that “local” isn’t a limitation , it’s the foundation.
When you build from artistic truth, the world becomes your audience.
Now look at the growth.
The man went from performing in packed Lagos clubs to selling out the O2 Arena, helicopter entrance and all.
Every project feels intentional , tightly produced, visually cohesive, and sonically consistent. He’s not just releasing music; he’s building a brand identity that’s instantly recognizable.
And that’s where the real lesson lies for Nigerian artists:
Authenticity is currency. Don’t trade your roots for relevance. Package them with pride.
Discipline in artistry. Asake’s pace is calculated, not frantic. Every rollout, every video, every performance , executed with precision.
Global doesn’t mean Western. His success didn’t come from chasing trends abroad but from making his local sound so irresistible that global ears had to adjust to listen.
Asake embodies the evolution of the Nigerian artist , the confident realization that you don’t need to cross over; you just need to rise so high the world crosses over to you.
He’s not just “Mr. Money with the Vibe.”
He’s Mr. Money with the Formula, The Winning Formula.
Credit: Chioma Amaryllis
