In the electrifying chaos of Big Brother Naija Season 10, where alliances flip faster than a Lagos rainstorm and every whisper can spark a wildfire, one housemate has risen above the fray with the poise of a true monarch: Dede (Precious Ifechukwude Ashiogwu). This 23-year-old fitness coach and wellness entrepreneur from Delta State isn’t just surviving the “10/10” house—she’s defining it, blending razor-sharp self-awareness with a discipline so rare it borders on revolutionary. Loved and respected by housemates (even if they’d never admit it outright), Dede carries herself with an effortless grace that commands the room without a single shout. She’s the blueprint for what it means to play the game without selling your soul, refusing regrets that could haunt a lifetime, and serving content so potent, it weaves her into every narrative, whether she’s center stage or subtly pulling strings from the wings.
From her debut on July 26, 2025, as one of the 15 fierce women lighting up the premiere, Dede declared her intentions unapologetically: chase the bag, seize the spotlight, and stay true to her core. Single? No—Dede’s in a committed relationship outside, a fact she’s owned boldly, even as Ebuka grilled her on that infamous duvet moment with Kola during a live eviction show. Her fear of facing her mom’s reaction post-show? That’s not weakness; it’s the raw vulnerability of a woman who values legacy over fleeting highs, a testament to her grind and family-first ethos that grounds her amid the house’s temptations.
What elevates Dede to queen status is her unyielding discipline—a rare gem in a house where boundaries blur like cheap foundation. She dodged hugs on intro night, admitted she’s “not a fan of people” after two years of semi-isolation building her empire, and shocked housemates like Kuture with her no-nonsense vibe. “She acts like she doesn’t use the toilet,” Kuture quipped to Biggie, but that’s code for envy: Dede moves with a polish that makes the ordinary feel elite. She’s strict, yes—setting standards that have housemates nominating her weekly, mistaking poise for meanness—but her Devass army votes her safe every time, turning potential exits into triumphs. No bullying, no ganging up, no vile drags or desperate ships; Dede’s game is clean, calculated, and competitive, leading morning workouts with Joanna and dominating tasks like the cultural showcases in Week 8’s “Flying Solo” theme.
And the content? Back-to-back bangers that keep the house—and X—buzzing. Dede doesn’t chase narratives; they chase her. Her “polygamous in nature” confession sparked ships and shade, while peeling back Faith’s layers in deep convos revealed his “inner child,” earning her quiet respect across the board. The “Fish storyline” with Koyin, Kola and Jason Jae? Season-defining chaos that had everyone—from Sultana to Isabella—tapped in, proving Dede’s the connective spark igniting loads of drama without lifting a finger.
Week after week, she’s in everyone’s story—confronting old conflicts post-party with Jason Jae, Kola, and Isabella, or hyping runway shows that make the house bubbly. “2/3 of the housemate’s highlights, storyline, trends etc has come from Dede,” one fan nailed it, hailing her as the “embodiment of discipline and self-conscious.”
Online, Dede’s a phenomenon. X erupts with #DedeAshiogwu trending as fans crown her “the star of the season,” “melanin goddess,” and “show carrier” who’s “10/10 in ALL ASPECTS”—task-active, party slay, strategic brain, fashion icon, face-card never declines. “Dede won with her Devasss,” they chant, predicting her finale glow-up
From “Superkomando Dede” to “Guiness Dede,” her feed’s a masterclass in confidence, inspiring girls to embrace femininity, set boundaries, and win unapologetically. Even critics can’t deny: she’s earned respect from peers, turning potential rivals into allies who crave her circle.
That’s how queens operate—effortless, aware, and always a step ahead. As Season 10 hurtles toward its finale, with evictions shaking the house and immunity twists upending plans, Dede stands unchallenged: the diamond who bought her mom’s house, owns her vulnerabilities, and turns every glance into a storyline. She’s not just worthy of the ₦150 million; she’s the reason to watch. She’s already rewriting the crown. Who’s ready for the Dede dynasty?
Written By Kasali Adesina
