Nigerian fintech-for-women platform Herconomy has made history at the prestigious Cannes Lions International Festival of Creativity, winning three Silver Lions for its bold and socially conscious campaign, “Breastmilk Money.”
This marks a monumental moment, not just for Herconomy, but for African creativity on the global stage, as it becomes one of the very few African-led brands to win multiple Cannes Lions awards in a single campaign cycle.
Created in partnership with Insight Publicis Nigeria, the “Breastmilk Money” campaign sheds light on the unpaid labor of breastfeeding mothers, drawing attention to the economic and emotional value of breastmilk and caregiving—an issue often overlooked in financial and social systems.
The campaign took home Silver Lions in the following categories:
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Glass: The Lion for Change
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Health & Wellness – Social Behaviour
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PR – Corporate Responsibility
Speaking on the global recognition, Herconomy founder Ifedayo Durosinmi-Etti said:
“This win is not just for Herconomy—it’s for every African woman whose labor goes unseen. Cannes Lions believed in our story, and now the world will listen.”
Herconomy’s success at Cannes signals a shift in global narratives—where African-led platforms are not only changing lives locally but are also shaping conversations internationally around gender, equity, and financial empowerment.
