In a rapidly expanding African film industry dominated by the glitz of Nollywood and the vibrancy of the South, a quiet revolution has been steadily building in Northern Nigeria. And at the heart of this cultural awakening is Israel Kashim Audu, the visionary founder and convener of the Kaduna International Film Festival (KADIFF) — a festival that has not only redefined Northern creative expression but also positioned Kaduna on the global cinematic map.
Since its inception, KADIFF has grown into a celebration of stories, talent, and heritage. From spotlighting underrepresented voices to creating a platform where young African filmmakers can shine, the festival has become a bridge between tradition and innovation, grassroots and global recognition.
In this exclusive Ranks Africa Spotlight, we sat down with Mr. Israel Kashim Audu to explore the movement he’s built, how he transitioned from an aspiring actor to one of Northern Nigeria’s most important cultural figures. He opens up about the challenges and triumphs of launching a major film festival in a region often overlooked in entertainment narratives, and why it’s crucial to tell our own stories, in our own way.
📍 Read the full interview below as he shares the origin of KADIFF, what keeps him going, and his vision for the future of African cinema.
Q: Let’s start from the beginning. What inspired you to step into the world of film and storytelling?
Israel Audu: Growing up, I always dreamed of becoming an actor, but somewhere along the way, I realized that my true strength was behind the scenes building platforms, organizing, and pushing others into the spotlight. That administrative calling led me to embrace the role of a critical stakeholder in the creative space.
The big push came in 2017 when the Kaduna State Government approached me to coordinate a film festival for the centenary celebration. Although the event didn’t hold, it sparked something in me. In 2018, I took the bold step to independently launch what became the first edition of KADIFF with almost no money, no sponsors, just pure passion.
“We Started With Nothing But We Had a Dream.”
Q: KADIFF has grown significantly in just a few years. What do you believe is the secret behind that success?
Isreal Audu: Honestly, it’s been determination and grace. When I held the first edition in 2018, I had no funds. No program booklet, no media banners, nothing. I even lodged some guests without knowing how I’d pay the hotel bill. But I was committed. I knew that if I stayed consistent, people would see the vision.
Now, filmmakers from Europe, East Africa, and across Nigeria submit entries even before we launch calls. We’ve earned trust. We’ve earned respect. And more importantly, we’ve kept the doors open for others to shine.
“KADIFF is a Bridge for Creatives in the North.”
Q: In what ways has KADIFF impacted young creatives, filmmakers, and the northern film community?
Isreal Audu: We’ve created a learning and networking ecosystem. Every year, we bring veteran actors, directors, and industry professionals to Kaduna to mentor young talents for free. We’ve hosted masterclasses with the likes of Francis Duru, Theophilus Sunday, and Tonia Pocha.
Beyond that, KADIFF has been a springboard for marketing and collaboration. Some filmmakers didn’t win awards, but they secured distribution deals through our platform. More young people from the North are now submitting films and attending festivals the culture is catching on.
“We’re Closing the Visibility Gap for Northern Cinema.”
Q: Nollywood is booming, but the northern film industry still fights for visibility. How does KADIFF bridge that gap?
Isreal Audu: That’s been one of our core goals. KADIFF is not just a festival it’s a statement that Northern stories matter. We now see festivals springing up in places like Kano, Jos, and Kwara inspired by our lead. We’ve even sent out over 20 invitations to Ugandan filmmakers this year.
We bring everyone to the table regardless of language or region. Hausa, Igala, Yoruba, English all are welcome. We’re building a space where culture meets creativity and where no one is left behind.
“We Must Preserve Indigenous Languages in Film.”
Q: Do you think enough is being done to preserve indigenous languages and cultural narratives in Nigerian cinema?
Isreal Audu: Honestly, not enough but the tide is changing. At KADIFF, we’ve created a dedicated category for indigenous language films. We’ve also partnered with embassies to screen such films globally.
We need more platforms like Africa Magic Hausa and Yoruba, and more indigenous films shown in cinemas nationwide. Right now, it’s hard to watch a Hausa film in Lagos, and we don’t have enough cinemas in the North either. These are systemic issues, but we’re pushing for change.
“Partnerships Have Powered Our Growth.”
Q: What partnerships or collaborations have strengthened the festival’s mission?
Isreal Audu: The diplomatic community has been vital. Embassies from Rwanda, Trinidad & Tobago, and Uganda have not only attended but supported us directly. Organizations like My Culture Foundation and emerging creative banks are also coming on board. These partnerships bring both visibility and resources, and we’re grateful.
“Expect the Unexpected at KADIFF 2025.”
Q: What should we expect from the 2025 edition of KADIFF? Any surprises?
Isreal Audu: Absolutely. For the first time, we’re introducing skill acquisition workshops and a new voting category sponsored by MTN — five categories in total. There’ll be gift packs, industry link-ups, and several surprise guests. This year is designed to be bigger and bolder.“Believe in Yourself. Put Your Work Out There.”
Q: What advice would you give to young filmmakers and cultural entrepreneurs across Africa?
Isreal Audu: First — believe in your vision. Secondly, always submit your work to festivals. You don’t have to know anyone; if your film is good, it will speak for itself. Use social media to showcase your craft, tag industry leaders, and stay ready because you never know who’s watching.
Be open to correction, attend workshops, volunteer, and never stop learning. Film festivals are more than screenings they are marketplaces of ideas. That one opportunity can change your life. Just stay consistent. Never give up.
Closing Thoughts:
Isreal Audu is not just building a festival he’s shaping a cultural legacy. In a country as complex and diverse as Nigeria, his work reminds us that every region, every voice, and every language deserves a stage. As KADIFF prepares for its 2025 edition, one thing is clear: the North is not just rising it has arrived.
Follow KADIFF on Instagram @kadunafilmfestival | www.kadunafilmfestival.com
