In a country where agriculture continues to be the backbone of the economy, a new wave of agripreneurs is reshaping how farming is done. Among them is Lufuno Netshipale, a trailblazing black woman farmer and innovator whose business, The Goat Shop, celebrates “Everything Goat.” From milk and yogurt to cheese and meat, she has built a brand that is fast becoming a symbol of resilience, creativity, and sustainable agriculture in South Africa.
Her Journey Into Goat Farming
Lufuno’s path to agriculture was fueled by passion and a bold vision. In a space often dominated by larger, traditional farms, she chose to focus on goat livestock farming, a sector many overlook despite its cultural and nutritional importance in Africa.
What began as a commitment to livestock management has blossomed into a full-scale enterprise. Today, she is not only raising goats but also processing their produce into high-quality dairy and meat products that are capturing the attention of health-conscious consumers.
The Business of “Everything Goat”
At the heart of Lufuno’s vision is her commitment to value creation. Through The Goat Shop, she has developed an integrated model that takes the goat beyond the farmyard into the homes and dining tables of South Africans.
- Fresh Goat Milk: prized for its digestibility and recommended for people with lactose intolerance.
- Goat Yogurt & Cheese: specialty dairy products with unique flavors and growing demand.
- Goat Meat: a lean protein source with cultural significance and health benefits.
This “nose-to-tail” approach ensures that every part of the animal contributes to her brand promise of “Everything Goat.”
Innovation and Impact
Lufuno is not just selling products; she is changing mindsets. For many, goat products remain underutilised or confined to traditional settings. Through creativity and consistent consumer education, she is modernising how South Africans view goat farming.
Her business also extends its impact beyond the market. The Goat Shop creates employment opportunities for young people and women, champions sustainable farming practices, and drives community awareness about the economic and health potential of goat farming.
A Voice for Women in Agriculture
As a black woman leading an agricultural enterprise, Lufuno represents a powerful shift in the industry. Her success is proof that farming is not only a man’s world, but also a field where women can lead, innovate, and transform economies.
Her story inspires young Africans to view agriculture not as subsistence, but as a modern, profitable business capable of shaping food security and creating wealth.
Looking Ahead
With demand for organic, healthy, and locally sourced foods on the rise, Lufuno’s ambitions for The Goat Shop are just beginning. She envisions scaling operations, diversifying her product line, and positioning her brand as a household name across South Africa and the wider continent.
Her entrepreneurial journey reflects the power of innovation in agriculture: taking a familiar product, reimagining it, and delivering it in ways that speak to today’s consumers.
📍 Follow and Connect
- Facebook: The Goat Shop
- Email: info@thegoatshop.co.za
✨ Lufuno Netshipale’s story is more than a farming success—it is a celebration of vision, empowerment, and the endless possibilities of “Everything Goat.”
