Creative industry is based on individual creativity, skill and Talent which have the potentials to create wealth and jobs through the development or production of intellectual property.
Historically some of us grew up to hear stories of the groundnut pyramids in Kano, cocoa houses in Ibadan and few other places were the main source of export earnings but over time when the Black Gold (Oil) (1956) was discovered we abandoned our primary commodities.
Most countries you go to in Africa today or globally when you talk about nollywood, they all agree that it is the second biggest film industry the globe and our stars are huge export earnings for Nigeria that we have not taken advantage of.
The effort of our forefathers who are pioneers of this legacy must be safe guarded, we must conserve the ideology of the Nigerian African man.
No gain saying, the likes of Baba Ogunde, Ola Balogun, Oyin Adejobi, kola Ogunmola, duro ladipo there performance even before the invention of television can never be forgotten, we must continually build upon this.
It baffles me when they say we don’t have a structure, there was a structure and there is a structure but we failed to develop on this structures.
Knowledge and creative skills are the third weave of export business we are seeing in Nigeria today. How much are we supporting the Association, Guilds and our Actors?
It’s not just to talk about them on local televisions channels, Facebook or instagram, it’s about how well we harness those capacities and build it into an industry that will generate massive earnings for us all .
I urge the Government to the consider creative industry the same way it has focused on export commodities and crude oil.
To the government, kindly look into this and consider us too….
You are absolutely correct. The potential in the entertainment industry, especially Nigerian movie industry has never been harnessed by the government.I wish they have premonition
Wow
I agree, Nollywood is underrated in the Nigeria economy structure