Since its inaugural shipment to Nigeria in 1954, Peak Milk has steadfastly dedicated itself to nurturing the people of Nigeria with consistently superior dairy products, empowering them to realize their full potential.
The brand has adaptively evolved, broadening its product range to meet the dynamic demands of its consumers.
Thrilled to introduce the all-new budget-friendly Evap Packs – Peak “Mini,” Peak Milk from FrieslandCampina WAMCO Nigeria PLC aims to make the goodness of Peak Evaporated milk accessible to all Nigerians, regardless of their social class.
Launched officially in October 2023, the Peak “Mini” packs made a splash, marked by nationwide product sampling activations and the clear message: “Breakfast for You,” emphasizing the accessibility and affordability of Peak “Mini” Packs.
With these more affordable packs, Peak’s innovative and cost-effective solution ensures that anyone can enjoy a nutritious breakfast.
The “Breakfast for You” campaign underscores Peak’s commitment to inclusivity, ensuring that everyone can experience the nourishing benefits of Evaporated milk.
The campaign promises an engaging and rewarding experience, featuring influencers sharing stories of how Peak “Mini” Packs have impacted their daily routines and user-generated content promoting creativity.
Moninnuola Kassim, Senior Brand Manager at Peak Milk, expressed her enthusiasm, stating, “Quality nutrition should be accessible to everyone.
The new Peak “Mini” Packs symbolize our unwavering commitment to inclusivity, offering an affordable option for a nourishing breakfast.”
Now available at nearby retail stores, the new Peak “Mini” Packs make it easier than ever to kickstart your day with a nourishing boost.
For more information, visit www.peakmilk.com or follow on social media at @peak_milk.
About Peak Milk: As Nigeria’s premier dairy brand, Peak Milk is dedicated to providing high-quality, nutritious dairy products to millions of households across the country.
Upholding its promise of nourishing families and promoting healthy lifestyles, Peak Milk strives to create a positive impact on the well-being of Nigerian communities through diverse initiatives and campaigns.
Caption from left to right: Maureen Ifada, Head, Channel and Category Development Sub-Sahara Africa; Moninnuola Kassim, Senior Brand Manager Peak Milk; Ben Langat, Cluster Managing Director Sub-Sahara Africa; and Omolara Banjoko, Marketing Manager Peak Sub-Sahara Africa at the official launch of Peak Mini held in Lagos recently.
