Renowned entrepreneur and creative powerhouse, Deola Art Alade, has shared candid insights into the challenges and rewards of running a business alongside one’s spouse, cautioning that it is “not for the faint-hearted.”
Speaking at a recent industry forum, Alade addressed long-held notions that combining marriage and business often leads to conflict. She explained that while the journey comes with unique pressures, it also offers opportunities for deeper collaboration, shared vision, and mutual growth.
“Working with your spouse is not easy. It tests your patience, communication, and ability to separate personal emotions from professional decisions. But when managed well, it can be one of the most rewarding experiences,” she said.
Deola and her husband, media entrepreneur Bayo Omisore Alade, have co-created some of Nigeria’s most innovative lifestyle and cultural platforms, including Livespot360 and Livespot X Festival. Their partnership has become a case study in how couples can blend love and business to build enduring brands.
She noted that transparency, trust, and clearly defined roles are essential to avoid friction. “You cannot afford blurred lines. Respecting each other’s strengths and creating space for independent expression are crucial,” Alade added.
Industry analysts observe that her remarks resonate with a growing trend of family-owned and spousal-led enterprises in Nigeria’s creative and business sectors, where collaboration often drives resilience.
Alade concluded by encouraging couples to carefully assess their compatibility before venturing into business together: “It is not for everyone. But if you are aligned in values and vision, it can be a force multiplier.”
