SquirrelPR, a leading media relations solutions provider in Africa, has unveiled the second edition of its Digital News Ranking Report, covering the second quarter of 2023.
This recent ranking, which was released last week, evaluated numerous digital news publishers based on their total monthly and quarterly traffic, their share of traffic in Nigeria, and their overall ranking within the country.
The assessment encompassed a variety of news categories, including News and Current Affairs, Business and Finance, Technology and Startups, as well as Entertainment and Lifestyle.
The latest findings revealed the top five digital news platforms in Nigeria’s News and Current Affairs category: Punch Online secured the top spot, followed by Daily Post, Legit, Vanguard Online, and Premium Times.
Notably, Punch Online emerged as the most visited news platform in Nigeria during this period, with Daily Post taking the second spot.
In a noteworthy shift from the previous report, Independent Online, Ripples Nigeria, Daily Nigerian, The Eagle Online, and Blueprint Online have made significant strides and joined the coveted Millionaire’s Club—a prestigious group of online news platforms with a traffic volume exceeding one million per quarter.
However, it’s important to mention that the latest rankings excluded news platforms with fewer than 50,000 impressions per quarter.
Regarding the Business category, only 16 news platforms with a traffic volume surpassing 100,000 were ranked. Among these, Business Insider Africa, Nairametrics, and BusinessDay stood out by generating over a million traffic volumes each quarter. These three platforms collectively contributed to 88.55% of the total traffic share within this category.
Shifting to the Technology category, the report highlighted 16 tech news platforms that held sway within the review period, with TechCabal leading the pack. Notably, TechCabal, NaijaKnowHow, and GadgetStripe exceeded a million impressions per quarter.
In this quarter’s analysis, Technext displayed remarkable improvement and garnered increased readership, positioning itself as the second most popular tech news platform, trailing only TechCabal.
Turning to the entertainment segment, seven notable platforms made their mark, with Linda Ikeji’s Blog maintaining its dominant position, accounting for over 65% of the industry’s total traffic.
James Ezechukwu, the co-founder of SquirrelPR, emphasized that the report aims to be a valuable resource for media placement decisions in Nigeria’s ever-evolving digital news landscape. The nuanced insights provided by the report are poised to guide effective digital news campaigns in the country.
