The Lagos State Commissioner for Tourism, Arts and Culture, Toke Benson-Awoyinka, is sustaining a deliberate and results-oriented agenda to position Lagos as Africa’s foremost destination for tourism and the creative economy.
On Tuesday, 27 January 2026, the Commissioner convened a high-level strategy meeting with Itohan Barlow-Ndukuba, Vice President for Growth and Partnerships at Rolling Stone Africa, and Bola Balogun, Chief Executive Officer of Glam Brand Agency. The engagement brought together key stakeholders whose work spans global media, branding, and cultural storytelling.
Discussions centred on advancing authentic African narratives, strengthening diaspora engagement, and developing global partnerships capable of amplifying Lagos’ creative output on international platforms. The meeting explored practical pathways for showcasing the State’s cultural assets, creative talent, and tourism offerings to wider audiences, while aligning these efforts with global media standards and distribution networks.
This engagement reflects the State Government’s broader commitment to repositioning tourism as a strategic economic pillar. By leveraging culture, arts, fashion, music, film, and heritage, Lagos is working to deepen its cultural influence while creating sustainable opportunities for creatives, entrepreneurs, and investors across the value chain.
Operating within the wider development vision of Babajide Sanwo-Olu, Lagos State continues to evolve as a city defined by innovation, inclusiveness, and cultural confidence. The administration’s focus on structured partnerships and global collaboration is designed to preserve the State’s diverse identity while positioning it competitively on the world stage.
Through targeted engagements such as this, the Ministry of Tourism, Arts and Culture is laying the groundwork for long-term growth, increased international visibility, and a creative economy that contributes meaningfully to Lagos’ economic resilience and global reputation.
