Why I upload my movies on YouTube – Ruth Kadiri – The Nation Newspaper
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June 13, 2024 by Yewande Fasan
Why I upload my movies on YouTube – Ruth Kadiri
Ruth Kadiri
Popular actress and filmmaker, Ruth Kadiri has opened up about her decision to upload her movies on YouTube.
In an interview with BBC Pidgin, she revealed that she was seeking a platform where she could freely express herself and tell her stories without the constraints and regulations that come with traditional film production.
Kadiri recalled how she was initially discouraged by some individuals in the industry, who told her that there was no money to be made on YouTube.
However, she was determined to find a platform where she could showcase her creativity and connect with her audience more directly.
During her time away from the industry, Kadiri discovered the potential of YouTube and decided to give it a try.
She started uploading her films and was pleased to find a receptive audience.
She said: “I have been a producer for a long time but there are too many rules and regulations during production,” she said.
“So I called my team and told them that I wanted an opportunity to express myself. For instance, if I see something online I want to learn it and after learning, I want to upload it somewhere.
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“When I travelled to give birth, I was bored and started watching a lot of musical videos and noticed that some people put their films on YouTube.
“I told myself that I’ll come back to try it. Some people discouraged me and told me that there was no money in it. But because I needed a platform to express myself and tell my stories, I decided to try it.
“I told my team that we should shoot and if the film is not good enough, we will learn and use it as a learning process”.
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Speaking of competition, Kadiri emphasised that she is not worried about it on the platform, recognising that there is enough space for everyone to thrive.
She believes that YouTube has become an essential part of the film industry, providing opportunities for filmmakers and content creators to showcase their work and connect with a global audience.
“Personally, I don’t worry about competition and I feel like as filmmakers, we are at the forefront and we hustle.
“If you remove YouTube from the industry, apart from filmmakers and content creators, people will go hungry”, she added.
