Afropop sensation and style icon Yemi Alade, fondly known as Mama Africa, has officially stepped into the beauty industry with the launch of her highly anticipated cosmetics brand, YemBeauty. The debut product? A fiery lipstick kit named “Nairobi”—a tribute to bold African energy and unapologetic self-expression
About YemBeauty, YemBeauty is more than just makeup—it’s a celebration of African heritage, individuality, and confidence. Inspired by Yemi’s childhood memories of watching her mother get ready for events, the brand reflects her lifelong passion for beauty and her desire to create products that are vibrant, long-lasting, and inclusive.
The First Drop: Nairobi Lip Kit
- Richly pigmented matte lipstick
- Matching lip liner for precision
- Hydrating formula with all-day wear
- Designed to deliver the “perfect kiss” and a flawless finish
Yemi’s Vision “This brand is an extension of me—vibrant, authentic, and rooted in Africa,” Yemi shared during the launch. After four years of development, she described YemBeauty as her “first baby,” born from a dream to empower people to feel beautiful and bold.
