Davido is recognized as one of Africa’s 100 Most Impactful People in Tourism & Hospitality 2026 (TOHO100) by TOHO Africa for his outstanding contribution to cultural tourism, entertainment tourism, destination branding, and promoting Africa’s creative identity on the global stage.
Few African artists have consistently connected music with global cultural influence like Davido. As one of Afrobeats’ biggest international ambassadors, he has spent more than a decade introducing millions of people to Nigeria and Africa through music, culture, fashion, language, and unforgettable live experiences.
Throughout 2026, Davido strengthened his connection with the world’s biggest sporting event through “No Place Like Home,” one of the featured tracks on the Official FIFA World Cup 2026™ Album, alongside Major Lazer and Nelly Furtado. The collaboration brought African music to one of the world’s most celebrated sporting platforms, reinforcing Africa’s growing influence within global entertainment and cultural tourism.
Davido’s relationship with FIFA extends even further. In 2022, he made history as one of the lead artists on “Hayya Hayya (Better Together),” the first official soundtrack released for the FIFA World Cup Qatar 2022. In 2026, his return to the FIFA World Cup music project further cemented his status as one of Africa’s most globally recognized musical ambassadors.
His influence goes far beyond music charts. Davido’s concerts have become destination events, attracting fans from across Africa, Europe, North America, the Middle East, and the Caribbean. Every major performance stimulates demand for airlines, hotels, restaurants, transportation, nightlife, and entertainment venues, making him one of Africa’s strongest drivers of entertainment tourism.
Beyond live performances, Davido continues to showcase Nigeria through his music videos, international collaborations, fashion, and public appearances. His work celebrates African culture while inspiring millions of people to experience the continent through its music, people, cuisine, festivals, and vibrant cities.
His international success has also contributed to positioning Lagos and Nigeria as leading centres of African entertainment, encouraging greater global interest in the country’s creative economy and cultural experiences. As Afrobeats continues its global rise, Davido remains one of its most influential ambassadors, helping transform music into a gateway for tourism, cultural exchange, and international engagement.
Today, Davido stands among Africa’s most impactful cultural figures, demonstrating that music is one of the continent’s most powerful tourism assets and a catalyst for destination branding, hospitality, and economic growth.
Why He Was Recognized
Davido was selected as one of Africa’s 100 Most Impactful People in Tourism & Hospitality 2026 (TOHO100) because his influence extends far beyond music. Through his global tours, his contributions to multiple FIFA World Cup music projects, and his consistent celebration of African culture, he has strengthened Africa’s image as a destination for entertainment, culture, and tourism. His work continues to attract international audiences while creating measurable value for Africa’s tourism, hospitality, and creative industries.
TOHO100 Recognition
In recognition of his outstanding contribution to tourism and hospitality, TOHO Africa proudly celebrates Davido as one of Africa’s 100 Most Impactful People in Tourism & Hospitality 2026.
