The first global spokesperson for De Beers is now Lupita Nyong’o.
As she posted a picture from the current De Beers: Where it All Begins campaign for the diamond jewelry company on Instagram, the Oscar-winning actress announced the news.
The new advertising campaign captures the charisma, allure, and brilliance that are released by real diamonds.
Lupita Nyong’o mentioned her collaboration with the company and how it will help her advocate for women and girls around the globe.
She Wrote on Instagram:
Verified
I’m honored to be the first ever Global Ambassador for @debeersofficial. 
Our new campaign brings to life the transformative power you can feel when wearing diamonds, sourced responsibly, knowing they are creating a lasting positive impact for the people and places the jewelry comes from. Even more importantly, my partnership with De Beers allows me to extend my advocacy for women and girls around the world. #DeBeers
Our new campaign brings to life the transformative power you can feel when wearing diamonds, sourced responsibly, knowing they are creating a lasting positive impact for the people and places the jewelry comes from. Even more importantly, my partnership with De Beers allows me to extend my advocacy for women and girls around the world. #DeBeers
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