British American Tobacco Nigeria has proudly introduced Kikelomo Fisayo-Okusanya as the Marketing Deployment Director for the West and Central Africa Cluster, marking her as the second woman to join this influential leadership team within the cluster.
According to an official statement, Kikelomo brings with her an impressive track record in the marketing realm, having started her journey with BAT Nigeria in 2003 as a Trade Marketing Representative.
In 2016, she took on the pivotal role of Area Head for Activation and Shopper Marketing.
By 2021, Kikelomo had risen to the esteemed position of Area Head for 360 Activation & Marketing Operations.
In this capacity, she made significant contributions, including pioneering an immersive virtual reality marketing experience and orchestrating a substantial transformation of the Marketing Skills and Development unit.
The statement underlines BAT’s unwavering commitment to gender diversity in leadership, aiming to achieve 40% female representation in senior leadership and 45% in management roles by 2025.
This initiative underscores their dedication to inclusivity and gender equality at the managerial level.
Managing Director Yarub Al-Bahrani commented on her appointment, emphasizing British American Tobacco Nigeria’s dedication to “A Better Tomorrow” and the cultivation of an inclusive work environment that fosters diverse perspectives and ideas, ultimately leading to more informed decision-making and improved business outcomes.
