The title of my morning write-up is “INTENTIONAL FUNKE AKINDELE”
It revolves around the recent buzz on the internet about Nollywood’s first movie ever to gross over One Billion Naira in just a few days. The remarkable part? The film hasn’t even been in cinemas for a month yet! The owner of this groundbreaking film? Funke Akindele.

Growing up in a conservative background that frowned upon television, I missed out on much exposure to films. Despite my upbringing, I’ve come to appreciate the impact of figures like Funke Akindele, who, from what I’ve gathered, has been in the industry for almost two decades.

What strikes me most is her intentionality towards her craft. From “JENNIFER’S DIARY” to “OMO GHETTO,” “BATTLE ON BUKA’S STREET,” and now “A TRIBE CALLED JUDAH,” she’s demonstrated a relentless commitment to her work, not just in acting but also in the business aspect of the industry. Even with her established name, Funke actively engages in publicity, often personally venturing into marketplaces.

What truly amazes me is her willingness to invest heavily in promoting her work, even though her name alone can sell a film. She goes beyond expectations, involving fellow actors in the publicity process. This stark contrast inspired me to reflect on the reluctance of some upcoming filmmakers and actors to promote their own projects.

For those struggling to share their work, especially in this age of social media, Funke’s example is a valuable lesson. It’s puzzling to see individuals hesitant to promote films they’ve worked hard on, films that could potentially shape their future in the industry.

There’s a misconception about leaving all publicity to the producer or relying on agreements that hinder self-promotion. In reality, active engagement in promoting one’s work could open doors to unforeseen opportunities. A lack of self-promotion might even lead to missed chances when influential industry figures show interest in your talent.

This piece aims to encourage upcoming filmmakers and actors to recognize the significance of promoting their projects.

Every small job contributes to building a reputation in the industry. Respect and acknowledgment for such contributions pave the way for future success.

Funke Akindele’s approach serves as a testament to the importance of being intentional and proactive in advancing one’s career.