Nigerian superstar Davido deserves special recognition for including Nigeria in his ‘5ive Alive’ Tour — a move that feels both patriotic and people-centered. In an industry where many artists chase global stages while neglecting their home audience, Davido’s decision to bring the show home stands out as a refreshing gesture of loyalty.

There was a time when Nigerian artists regularly toured local cities — performing in Lagos one week, then Port Harcourt, Ibadan, or Abuja the next. Those were the days when concerts helped connect artists directly with their grassroots fans. But once the doors of international fame opened, the game changed. Many began prioritizing foreign tours, chasing the dollar while leaving local stages quiet.

Some even redefined “touring” by hopping from one nightclub to another across the United States, performing for tiny crowds but calling it a “world tour.” The idea of a structured Nigerian tour suddenly became unfashionable — until now.

Davido’s ‘5ive Alive’ Tour marks a return to that homegrown connection. And it couldn’t have been an easy decision. Taking a full-scale production across Nigerian cities means dealing with unpredictable logistics — from transporting massive stage setups to places like Yola, Enugu, and Ibadan, to battling our infamous bad roads and limited infrastructure. Yet, he chose to do it.

Financially, too, it’s no small sacrifice. Ticket prices for the Nigerian shows range from ₦5,000 to ₦10,000, while fans in North America reportedly paid around $63 (roughly ₦90,000). Clearly, Davido isn’t in this for profit alone. What he’s doing is deeper — reaffirming his bond with Nigerian fans and investing directly in the country’s creative economy.

Every stop of this tour will spark ripple effects: hotels will record full bookings, food vendors and bars will flourish, Uber drivers will cash out, security outfits will stay busy, content creators will feast on fresh material — and yes, even the nightlife scene will enjoy its fair share of the boom. In simple terms, everybody in town will smile las las.

We saw the viral clips of Davido’s electrifying performance in Uyo, where he kicked off the Nigerian leg of the tour. The crowd was massive, voices hoarse from singing along to every hit. But funny enough, when it’s time to protest for change, those same voices often vanish. Energy for concerts — always full. Energy for civic duty — zero.

And while we’re keeping it real, was that a dad bod making an appearance on stage? With all the money and luxury Davido’s got, he might want to hit the gym before the next show — and maybe drag his bestie, Cubana Chief Priest, along for the workout.

Jokes aside, what Davido has done deserves applause. Beyond entertainment, his ‘5ive Alive’ Tour reminds us that impact starts from home. It’s a statement of pride, patriotism, and purpose — one that the rest of the industry should take notes from.