Canal+ intends to maintain MultiChoice’s brands after the takeover.

Date:

According to a report, Maxime Saada, Chair and CEO of Canal+, the French media company acquiring MultiChoice, has outlined the company’s plans post-takeover. Saada discussed the future of MultiChoice’s brands like DStv and Showmax, affirming that they will remain unchanged under Canal+’s ownership due to their significant brand value. He stressed the importance of preserving these strong brands unless there is a compelling reason to do otherwise.

“The reality is that we are up against companies like Netflix and Apple, which have a single, powerful brand. However, if you ask me today what I would do, I would definitely not alter the brands. They are highly valued assets,” Saada stated.

The report also indicates that the MultiChoice board has endorsed Canal+’s acquisition bid. This endorsement was confirmed during a press briefing in Cape Town.

Earlier this month, MultiChoice and Canal+ issued a joint statement to shareholders, announcing Canal+’s formal offer to acquire the remaining shares of the South African broadcasting company at R125 per share, marking the next step in the regulatory process overseen by the Takeover Regulation Panel (TRP).

Saada additionally highlighted key distinctions between Canal+ and MultiChoice, underscoring Canal+’s focus on content distribution compared to MultiChoice’s diversification strategy. While Canal+ prioritizes its core business to drive profits, MultiChoice has expanded into sectors such as home security, fintech, insurance, and betting.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Share post:

Subscribe

spot_imgspot_img

Popular

More like this
Related

Why food crisis persists despite FG’s N2.4tn funding – Agronomists

As the Federal Government rolled out fresh measures to...

Surviving in UK tough, I struggled to pay school fees β€” Nigerian woman

Nigerian woman, Yetti Tabai, speaks with BIODUN BUSARI about...

Edun, Ooni of Ife, Laolu Akande, Others Headline Loyola College Old Boys Association 70th Anniversary

Governor Oluseyi Makinde of Oyo State, Mr Wale Edun,...

Senator Natasha Partners with CAC to Empower 2,500 SMEs With Business –

Senator Natasha Akpoti-Uduaghan has collaborated with the Corporate Affairs...