Kenyan eCommerce startup Copia Global is launching a strategic initiative to boost sales through its mobile app, leveraging the widespread ownership of smartphones among Kenyans, with approximately 63.9 million registered mobile connections as of January 2023. Founded in 2013 by Tracey Turner and Jonathan Lewis, Copia employs a network of 50,000 agents for order pickup and delivery, having secured $107 million in funding since its inception.
With a customer base of two million, predominantly engaging through in-person, USSD, or phone orders for electronics, packaged foods, and household items, Copia aims to shift its offline users to the mobile app through this campaign.
Building on a successful past effort that increased app usage from 5% to 80%, the company plans to replicate this success by extending smartphone financing options to its customers, enabling them to purchase smartphones and higher-value items through convenient installment plans.
Notably, Copia has previously directed attention to smartphone usage among its agents, illustrating a proactive approach to technological integration.
In a recent development, the company announced the suspension of its operations in Uganda in April 2023, redirecting its focus on strengthening operations within Kenya.
