The average cost of preparing a pot of jollof rice across major Nigerian cities declined by 3.17% in the third quarter of 2025, according to the latest National Average Jollof Index published by SBM Intelligence.
The report, which tracks the price movement of key food ingredients such as rice, tomatoes, pepper, oil, and chicken across selected markets, indicates a marginal easing in food costs compared to the previous quarter. However, SBM Intelligence cautioned that the decline does not necessarily translate to improved affordability for most Nigerian households.
According to the research firm, the apparent drop in the index was largely influenced by technical adjustments in the inflation measurement framework rather than actual reductions in market prices. “While headline data shows a modest improvement, the real cost of food remains significantly high and continues to strain household budgets,” the report stated.
Economic analysts note that despite the reported decline, food inflation and reduced purchasing power remain key challenges for Nigerian consumers. Many families, they argue, continue to cut portion sizes or substitute cheaper ingredients in response to persistent price volatility and declining real incomes.
The SBM Jollof Index, first introduced in 2016, serves as a relatable indicator of food inflation and consumer welfare across Nigeria. It remains a widely referenced tool for illustrating how macroeconomic shifts directly affect the cost of everyday meals in the country.
