Dr. Olayiwola Awakan, GrPr, is recognized as one of Africa’s 100 Most Impactful People in Tourism & Hospitality 2026 (TOHO100) for his visionary leadership, commitment to destination development, and bold efforts to reposition Nigeria’s tourism industry through innovation, collaboration, and strategic storytelling.
Appointed as the Director-General of the Nigerian Tourism Development Authority (NTDA) in 2025, Dr. Awakan brought to the office a unique combination of media excellence, cultural advocacy, and creative leadership. An award-winning broadcast journalist, dramatist, poet, and storyteller, he has long believed that tourism is built on compelling stories, authentic experiences, and a strong national identity.
Since assuming office, Dr. Awakan has championed a fresh direction for Nigeria’s tourism sector, emphasizing innovation, strategic partnerships, technology, and stronger collaboration between government and the private sector. His vision extends beyond promoting destinations—he is focused on building a tourism ecosystem that supports investment, creates jobs, empowers communities, and strengthens Nigeria’s global tourism competitiveness.
Under his leadership, NTDA has continued to advance the Tour Nigeria vision, encouraging domestic tourism while positioning Nigeria’s rich cultural heritage, creative industries, festivals, and tourism assets for wider global visibility. His open and collaborative leadership style has inspired greater engagement with tourism stakeholders, destination marketers, creatives, investors, and young innovators across the country.
What distinguishes Dr. Awakan is his understanding that tourism is more than travel—it is culture, creativity, heritage, media, and economic opportunity. Drawing on decades of experience in storytelling and communications, he has continued to advocate for tourism as a strategic pillar for national development and economic diversification. His passion for preserving Nigeria’s cultural identity while embracing innovation is helping shape a new narrative for the country’s tourism future.
Why He Was Recognized
Dr. Olayiwola Awakan, GrPr, is recognized as one of Africa’s 100 Most Impactful People in Tourism & Hospitality 2026 for his visionary leadership, transformative approach to tourism development, dedication to destination promotion, and his commitment to positioning Nigeria as a globally competitive tourism destination through innovation, collaboration, and the power of storytelling.
Recognized by TOHO Africa
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