Ghanaian singer Black Sherif signs a joint venture with the industry’s most powerful record label, Empire 🇺🇲‼️
Empire is widely regarded as the most powerful and influential record label in the industry. They have the power to make or break an artist, and signing with them is truly amazing.
What does this deal mean for Black Sheriff?
Most record deals usually come with investment from the label (which, in actual sense, is like a loan or trust fund) that they hope to use for marketing your music and getting back this money with interest. Signing this deal means Black will receive a substantial amount of money invested in his music, covering production, marketing, distribution, etc.
What we can hope for is that this joint venture brings out the best in Black Sheriff and propels him to greater heights on the global music scene, touring the world, topping charts, winning awards, and selling out stadiums, much like Burna Boy.
However, we also hope that Black Sherif will leverage this opportunity to strengthen local institutions. The ultimate African dream should not solely revolve around signing with American record labels to achieve global recognition. Instead, we aspire to witness the emergence of homegrown record labels that can break into the American market, establish connections, and elevate our artists to the pinnacle of the industry.
