Busola Tejumola, the Executive Head of Content and West Africa Channels, MultiChoice Nigeria, has announced that as the movie platform, Africa Magic of the popular pay TV company is celebrating its 20th anniversary, it will also be rolling out new content for their teeming subscribers.
At a media parley during the week, Tejumola said, “It’s been 20 years of Africa Magic and Nollywood growing together, building global careers and talents. In 2003, we began the journey of telling authentic Nigerian stories on Africa Magic to build a platform where everyday Nigerians see themselves in relatable stories reflecting our culture. In 2023, we’ve found ourselves celebrating 20 years of creating and telling Nigerian stories.
This year, we intend to break more boundaries and find new frontiers in local storytelling. We are adding 28 more series titles and 20 original movies for our customers, starting from April 2023. The exciting catalogue of content includes news, music, sports, reality TV shows, documentaries, drama series, movies and children programmes. This year, we will also investing more in indigenous productions across our language channels— Yoruba, Hausa and Igbo.”
Tejumola also recalled that Africa Magic launched with a single channel in Nigeria but had since expanded to seven channels. She added, “From April 2022 to March 2023, we had over 2,500 hours of production and licensed 10,000 hours of authentic Nigerian stories. Our indigenous languages are broadcast to over 42 African countries.”
The pay TV’s Head of Production West Africa, Victor Aghahowa, noted that some of the new content to watch out for are ‘The Residence’, ‘Ripples’, ‘Ugwu’, ‘Iwe’ and ‘Apo’.
He added that Africa Magic will now premiere new 130-episode series every six months, as opposed to 260-episode series every year.