Starlink, the project led by Elon Musk, has formed a strategic partnership with Jumia to broaden its service offerings across Africa


Billionaire Elon Musk’s satellite company, Starlink, is set to collaborate with e-commerce firm Jumia Technologies AG to expand its satellite broadband services across Africa, as reported by Bloomberg.

According to Hisham El Gabry, the Chief Commercial Officer of Jumia, the e-commerce company will soon introduce the sale of Starlink’s satellite terminals and related equipment in various African nations, commencing with Nigeria in the upcoming weeks.

El Gabry expressed, “We have observed Starlink making similar agreements in Southeast Asia and South America, and now Africa will also have the opportunity to access high-speed internet services.”

The strategy involves initiating sales through our websites and agent networks in Nigeria this month, with plans to expand to Kenya subsequently.

This partnership with Jumia will enable Starlink to distribute its terminals in regions that lack formal addresses and comprehensive city mapping.

In January, Nigeria became the first African nation to benefit from Starlink services.

Starlink, an internet service offered by Musk’s SpaceX, aims to enhance internet connectivity in remote and underserved areas globally.

Starlink satellites orbit much closer to Earth than traditional satellites, resulting in reduced latency and the capability to support services that were previously unattainable with conventional satellite internet technology.



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