Farida Sultana Auduson Ibrahim, popularly known as Sultana, is redefining what it means to transform personal style into a thriving business. A Big Brother Naija Season 10 finalist, plus-size model, beautician, entrepreneur, and founder, she is building a fashion brand rooted in elegance, confidence, and cultural identity.
From Reality TV to Building a Lasting Brand
During her time in the Big Brother Naija house, Sultana stood out for her bold personality, graceful presence, and distinctive turban and scarf style. What began as her signature fashion statement quickly became an identity that audiences associated with her.
Rather than relying on post-show fame, Sultana chose to build something with lasting value.
In 2026, she launched Sultana Auduson, a premium scarves and turbans brand that celebrates confidence, identity, and contemporary African elegance. The collection features handcrafted pieces made from high-quality fabrics, including Egyptian cotton blends, designed to be timeless, versatile, and suitable for both women and men.
What Makes Sultana Auduson Stand Out
Premium Craftsmanship
Each scarf and turban is thoughtfully designed with quality, comfort, and durability in mind, creating products that combine luxury with everyday wear.
Culture Meets Contemporary Fashion
The brand beautifully blends Northern Nigerian heritage with modern fashion, creating timeless pieces that honour tradition while embracing today’s style.
Confidence & Inclusivity
More than fashion accessories, Sultana Auduson represents confidence, identity, and self-expression for anyone looking to make a statement through style.
Through her official platform, the brand continues to showcase a growing collection that has attracted strong interest from fashion lovers and supporters alike.
More Than a Fashion Entrepreneur
Sultana’s influence extends beyond fashion.
She is also the founder of the Sultana Haven Foundation, an initiative focused on women’s mental health and community outreach. In addition, she is a writer and holds the traditional title of HRH Chief Sultana Auduson OROHU I of Yala Land.
Armed with a background in Economics and a passion for entrepreneurship, Sultana represents a new generation of African entrepreneurs who are building purpose-driven
businesses from personal brands.
Ranks Circle Verdict
Sultana Auduson has demonstrated that the strongest brands often begin with authenticity. By transforming her signature style into a premium fashion business, she is creating more than beautiful products—she is building a brand that celebrates culture, confidence, and entrepreneurship.
Her journey is a reminder that your personal identity can become your greatest business asset when matched with vision, consistency, and execution.
Queen Sultana, your story is inspiring a new generation of founders to build boldly. Keep shining and keep building
