Meta’s text-based app Threads, an offshoot of Instagram, has finally made its debut in the European Union after its global launch in July, according to Meta CEO Mark Zuckerberg.
Positioned as a competitor to X (formerly Twitter), Threads faced delays entering the EU due to regulatory considerations.
The move aligns with Meta’s efforts to navigate increased scrutiny from the EU concerning data usage for targeted advertising.
With over 100 million users globally within a week of launch (excluding the EU), Threads now allows EU users to create profiles connected to Instagram, adhering to EU regulations.
Zuckerberg mentioned plans for interoperability, allowing Threads posts on other text-based social networks.
Meta aims to address regulatory challenges by offering paid ad-free subscriptions in Europe.
Threads Chief Adam Mosseri announced plans to extend the app’s fact-checking program in the coming year.
This development occurs amid the EU’s efforts, including the Digital Services Act, to regulate online content and combat misinformation.
