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Mediafuse-Dentsu Nigeria Promotes Employees

In recognition of the extraordinary contributions of its employees, a leading integrated marketing and communications agency, MediaFuse-Dentsu Nigeria, has announced significant promotions for a staggering number of its workforce.

 

The promotion exercise saw the General Manager/Chief Operating Officer of Dentsu Creative, Funke Adekola; the General Manager/Chief Operating Officer of Dentsu Agyle Nigeria, Marian Ogaziechi; and the General Manager/Chief Operating Officer of dentsu X Nigeria, Adekemi Olurin-Alegbeleye, being promoted to Managing Director.

 

While Red Star Nigeria’s Media Director, Ugochukwu Maduagwu, was promoted to General Manager, the company’s Information Technology Associate Director, Roberta Edu; and Associate Director, Creative Strategy, Joseph Temitope, were elevated to Director.

 

Golden Penny Chicken Flavour 300 x 290

The promotion coincided with Nigeria’s 2024 Workers’ Day celebration, a national holiday honouring the country’s labour force, according to a press statement by MediaFuse-Dentsu Nigeria’s Senior Manager, Corporate Communications, Sodiq Oyeleke, arpa.

 

“Our employees are the heart and soul of our agency’s success. Their dedication, creativity, and hard work are what drive our results and allow us to deliver exceptional value to our clients. We are thrilled to celebrate their achievements with these well-deserved promotions,” the Group Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Okeke, said.

 

In addition to the widespread promotions, MediaFuse-Dentsu Nigeria also announced a company-wide salary increase to compensate the members of staff for their dedication and cushion the effect of the economic hardship in the country.

 

The GCEO noted that this move underscored the agency’s commitment to investing in its employees and ensuring they are competitively compensated.

 

“We understand the importance of financial security and rewarding our employees for their hard work,” Emeka Okeke added.

 

MediaFuse-Dentsu Nigeria’s Senior Manager, Human Resources, Mustapha Kelani, acipm said the salary reviews reflected the company’s commitment to its employees’ well-being and their continued growth.

 

“MediaFuse-Dentsu Nigeria’s commitment to its employees extends beyond just promotions and salaries. We foster a positive and supportive work environment that values professional development and personal growth. We also offer a comprehensive benefits package, including healthcare, bonuses, and training opportunities,” he added.

Music Star Dbanj set to mark twenty years on stage

Nigerian music icon, Oladapo Oyebanji, popularly known as D’banj, has revealed plans to drop a new single titled ‘Since 04,’ to celebrate the start of his career 20 years ago.

Describing his upcoming single, scheduled for release on May 3, 2024, as one of his favourites, D’banj highlighted its significance as it coincides with 2004, marking his debut into the music scene.

 

He posted pictures of himself on Instagram with the renowned producer, Michael Enebeli, popularly known as Don Jazzy.

 

He wrote: “Brothers for life, It’s @donjazzy again 💥Bad Boys Since 04 💯. I must greet @mavingrandpa specially! Thanks for all the prayers and support since ‘04!

 

“Since ‘04 drops tomorrow, Ooossshhee 💥”

Nigerians pay N350,000 for braces in public hospitals, N750,000 in private clinics

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Amid the vibrant hustle at Iwo Road, Ibadan, 25-year-old Temi Okeowo paused at the entrance of a dental clinic, her heart beating with a mix of nervousness and excitement.

 

Yesterday marked the beginning of her journey towards a smile she had long dreamed of, one that would be shaped with the help of braces.

 

Temi’s decision was spurred by the growing trend of orthodontic treatments in Nigeria, with braces becoming increasingly popular among individuals of all ages seeking to improve their dental health and aesthetics.

 

As awareness grows about the importance of proper dental care and the availability of new orthodontic technologies, more Nigerians are considering braces as a viable option for correcting their misaligned teeth.

 

The dental landscape in Nigeria

In Nigeria, access to dental health services, including orthodontic treatments, is a challenge due to the often inadequate and overstretched public facilities and costly private facilities, particularly in urban areas.

 

Oral health providers typically share space with other medical services within public hospitals, reflecting a focus on more centralised care. In contrast, private dental facilities usually operate independently, offering a different kind of patient experience.

 

For public-owned facilities, orthodontic treatments are predominantly conducted in general and teaching hospitals and not in primary healthcare centers.

While private clinics outnumber public ones, the latter often see higher patient volumes due to the lower cost of treatments, even though their services are less accessible, especially in rural settings.

The cost of braces, a crucial component of orthodontic care, varies significantly based on factors such as the type of braces selected, the complexity of the patient’s dental issues, and the expertise of the orthodontist.

This featured article explores the varied options and associated costs of braces in Nigeria as of 2024, providing essential insights for those considering this dental treatment.

 

Braces available in Nigeria

As orthodontic technology advances, Nigerians now have access to a variety of braces options, each tailored to different needs, preferences, and budgets. The different types of braces available in Nigeria include:

 

Traditional metal braces: The most common and cost-effective option, traditional metal braces, are made of high-grade stainless steel and remain a popular choice due to their reliability in treating various dental misalignments. However, their visible nature can be a drawback for those concerned about appearance.

Ceramic braces: These braces are similar in shape and size to metal braces but are crafted from ceramic materials that blend more naturally with the teeth, making them less noticeable. While they offer aesthetic advantages, ceramic braces can be more fragile and slightly costlier than their metal counterparts.

Lingual braces: Positioned on the back of the teeth, lingual braces are virtually invisible from the outside. They are custom-made to fit each tooth. This type of brace is ideal for those who prioritise aesthetics and are willing to invest more. However, they can be more challenging to clean and may initially cause discomfort to the tongue.

Clear Aligners: An increasingly popular choice, clear aligners such as Invisalign are nearly invisible trays that gradually shift teeth into position. They can be removed for eating and brushing, offering a significant advantage in terms of convenience and oral hygiene. While they are generally more expensive and may not be suitable for correcting severe malocclusions, their discreet nature makes them highly appealing to adults and teens alike.

Each type of brace has its own set of pros and cons, and the right choice largely depends on individual needs, financial considerations, and the specific recommendations of an orthodontist.

 

Average cost comparison between public hospitals and private dental clinics

 

 

Metal braces are primary options at public hospitals in Nigeria due to the expense of ceramic braces, lingual braces, and clear aligners. Since public hospitals receive funding from the Federal Government, these cost-effective metal braces are the most accessible choice.

 

Public hospitals charge N350,000 at the minimum for services related to braces and N500,000 at the maximum.

 

Private hospitals, however, pay higher, ranging from N750,000 to N3.5 million.

 

Factors affecting costs of braces in Nigeria

Geographical location

The cost of braces often varies from one region to another within Nigeria. Urban centers like Lagos, Abuja, and Port Harcourt typically have higher pricing due to higher operational costs and the availability of more experienced orthodontists. In contrast, costs might be lower in smaller cities and rural areas, though options for advanced orthodontic care can be more limited.

 

Type of hospital/clinics

Private dental facilities in Nigeria typically command higher fees compared to public hospitals. This price disparity stems from the fact that private clinics offer a diverse range of braces, in contrast to public hospitals which primarily utilise metal braces funded by the government. Moreover, private hospitals boast advanced equipment, further justifying their higher costs.

 

Complexity and length of treatment

Patients facing complex dental issues often incur expenses surpassing the average cost. This is due to the additional treatment required to address these complexities, which not only influences the duration of treatment but also contributes to the overall expenses incurred by the patient.

 

Braces type

As stated, the type of braces chosen affects the cost. Metal braces are generally the least expensive, while options like lingual braces and clear aligners tend to be pricier due to their aesthetic advantages and advanced manufacturing processes.

 

Financing options and expert opinions

Financing orthodontic treatments like braces can be a significant concern for many in Nigeria, where Nairametrics reports that the majority of patients pay out of pocket. To better understand the financial landscape and options available, Nairametrics consulted with several dental experts.

 

According to an orthodontist, who asked not to be named, “Health insurance typically doesn’t cover the costs of braces. Many people lack health insurance, and those who have it often find that dental care isn’t included. Some premium plans might cover part of the costs, but rarely the full amount. It’s crucial for patients to review their insurance benefits or directly contact their providers.”

Many dental clinics across Nigeria offer flexible payment options to make treatments more accessible.

 

“Here, you can pay in instalments. As you come for your appointments, you can make partial payments until you complete your treatment,” explained a dental nurse from a teaching hospital.

 

An orthodontist from a private clinic added, “We require 50% of the payment upfront, with the balance spread over the course of the treatment.”

Terms can vary significantly between clinics, so patients are advised to shop around and compare these options.

Dental clinics in Nigeria occasionally offer discounts, particularly during special events like Dental Health Month.

 

“Our clinic sometimes runs discounts. Currently, we are offering a 10% discount to any patient who pays in full,” shared a representative from one clinic.

 

Prospective patients should inquire about any ongoing discounts which could make their treatment more financially feasible.

Patient experiences

Insights from patients also shed light on the realities of obtaining braces in Nigeria.

 

One patient shared, “I opted for a teaching hospital as it was more affordable compared to private clinics. However, my treatment extended beyond the expected timeframe due to occasional equipment shortages.”

Another patient preferred the private clinic route, stating, “I chose a private clinic to avoid the long waits typical at public hospitals. It was a stress-free experience, from consultation to

getting my braces.”

The biggest mess created for 2023 was actually the devaluation of the naira from N460 to N1,400. – Dangote

The biggest mess created for 2023 was actually the devaluation of the naira from N460 to N1,400. – Dangote

 

Aliko Dangote, the chairman of Dangote Industries Limited, expressed that the naira devaluation had a significant negative impact on the company in the year 2023.

 

Dangote addressed attendees on Tuesday at the yearly general assembly of Dangote Sugar Refinery Plc.

 

Dangote has conveyed that the company is diligently working towards delivering dividends this year.

 

He mentioned that numerous companies, particularly those in the food and beverages sector, have also been impacted and may face challenges in distributing dividends.

 

“We are doing whatever it takes to make sure that at the end of the day, we will be paying dividends because if you look at our dividends last year, it was almost 50 percent more so we will try and get out of the mess,”

 

“The biggest mess created was actually the devaluation of the naira from N460 to N1,400.

 

“You can see almost 97 percent of the companies, especially in food and beverages businesses, none of them will pay dividends this year for sure but, we will try and get out of it as soon as possible.

 

“We want to see that at the end of the day, no matter how small, we will be able to pay some dividends, especially if there is a rebound of the naira.”

Major consumer goods companies record N839.2 billion forex losses in 2023

In 2023, major consumer goods companies listed on the Nigerian Stock Exchange (NGX) recorded FX losses amounting to N839.24 billion in the 2023 financial year.

 

This is according to a review of the 2023 full-year financial statements of 10 major consumer goods firms in Nigeria.

 

According to the report, Dangote Sugar Plc recorded the highest FX loss in the past year totalling N201.67 billion, which is around 45.3% of the company’s revenue over the period. On the other hand, Unilever recorded the lowest FX losses among the companies featured in the report at N4.58 billion. This was followed by soap maker, PZ Cussons, which saw FX losses of N4.95 billion.

 

 

In total, FX losses by consumer goods companies featured in this report represent around 18.06% of the N4.64 trillion revenue generated over the period.

 

Cadbury recorded an FX loss of N36.93 billion in the year under review.

 

The food and beverage section of the consumer goods industry was severely affected with BUA Foods seeing an N100.68 billion FX loss and Nestle Plc recording a N195.07 billion loss. Nigerian Breweries, Guinness Nigeria, and International Breweries posted N153.33 billion, N49.09 billion, and N70.37 billion respectively in foreign exchange losses for the year.

 

Also, Nestle Plc emerged as the second biggest loser in foreign exchange losses with N195.07 billion for the year.

 

It is important to note that some of the losses were unrealised for debt obligations that are not yet due.

 

Reason for the FX losses

The significant escalation in foreign exchange losses among consumer goods companies stems from the policies of the Central Bank of Nigeria (CBN) with respect to the unification of the foreign exchange market and the devaluation of the naira during the year.

 

In June 2023, the CBN confirmed the unification of the multiple foreign exchange market- a move which saw the naira depreciate by over 40% from N471.67/$1 to over N600 to the USD immediately after the introduction of the policy

 

The naira continued its downward slide over the USD in the second half of 2023 and crossed the N1000 mark during the year- a record depreciation.

 

The impact of the unanticipated drop in the value of the naira on companies’ balance sheets was severe as shareholders’ funds were totally wiped out for some companies.

 

A market analyst, Ike Ibeabuchi, explained that the losses were inevitable given the naira’s steep depreciation in 2023. He noted that the CBN’s efforts to stabilize the local currency could have a positive impact on firms’ balance sheets in 2024.

 

“The CBN is already working to stabilize the foreign exchange market. That could help to reduce FX losses borne by firms in 2024 and 2025. My advice always to Nigerian firms is to seek local alternatives to foreign contracts to reduce their FX exposure,” he said.

May Day: Tinubu promises better working conditions, fair wages for workers

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President Bola Tinubu on Wednesday pledged better living and working conditions for all Nigerians of working age, saying the “custodians of the nation’s machinery deserve a fair wage and enhanced welfare.”

 

Tinubu made this pledge in his maiden May Day message dedicated to workers nationwide.

 

The President’s Special Adviser on Media and Publicity, Mr Ajuri Ngelale, conveyed the President’s remarks in a statement he signed Wednesday titled ‘President Tinubu salutes Nigerian workers on May Day.’

 

According to Ngelale, the President affirmed that his administration remains committed to improving the welfare of all workers, noting the various relief programmes, including the wage award and the imminent minimum wage review.

 

“President Tinubu strongly believes that the custodians of the nation’s machinery deserve a fair wage and enhanced welfare and that a labourer is deserving of not just any reward but fair and commensurate wages.

 

“The President assures Nigerian workers of his dedication to not only improving their welfare but also enhancing their working conditions and providing the necessary tools for them to succeed,” the statement read.

 

His remarks come amid a cost of living crisis believed to be the aftermath of hardline economic reforms pursued by his administration.

 

When he assumed office on May 29, 2023, Tinubu implemented the discontinuance of subsidies on petrol as approved by the immediate past administration of Muhammadu Buhari.

 

The move, he posited, would save the government money for massive infrastructural expansion.

 

Tinubu also unified the foreign exchange rates to, among other things, curb currency arbitrage and other forms of forex malpractices.

 

However, these steps sparked collateral instability in the value of the Naira and heaped hardship on Nigerians as food prices soared.

 

While speaking at a high-level panel session at the World Economic Forum Special Meeting in Saudi Arabia on Sunday, April 28, Tinubu defended the removal of the petrol subsidy as a “necessary action for my country not to go bankrupt” and to “reset the economy towards growth.”

 

On May Day, President Tinubu saluted Nigerian workers for their “fidelity to the peace, progress, and development of the nation evident in their tireless efforts and patriotic zeal to keep the national engine running.”

 

He commended the workers across all spheres, from the clerical officer who ensures the proper documentation and distribution of correspondence; the security officer who remains ever dutiful through all seasons; and the teacher who secures the future of our nation by imparting knowledge to the next generation; the doctor who works relentlessly to save precious lives; and all Nigerian workers who keep the candle aflame.

 

“The President wishes Nigerian workers Happy May Day celebrations,” the statement concluded.

 

Workers’ Day celebration in Nigeria owes its origins to the People’s Redemption Party government in Kaduna and Kano, which in 1980 adopted May 1 as a public holiday for the commemoration of International Workers Day.

 

In 1981, the Federal Government under Shehu Shagari, declared May 1 as a national holiday to celebrate International Workers’ Day.

Meet Adetomiwa Edun, Nigerian-British actor and son of Nigeria’s finance minister

Babatunde Adetomiwa Stafford “Tomiwa” Edun, professionally known as Adetomiwa Edun, is an actor of Nigerian descent based in the United Kingdom.

 

Edun was born on March 4, 1984, in Lagos, Nigeria, to Adebayo Olawale Edun, Nigeria’s current Minister of Finance and Amy Adwoa Edun, daughter of Ghanaian statesman, Joa Appiah.

 

In 1996, he moved to the United Kingdom with his family at the age of 11 where his passion for acting and theatre grew.

 

Educational and career pursuit

Edun attended Eton College, a boarding school in England, and later pursued a degree in Classics at Christ’s College, a constituent of the University of Cambridge. In his final year at Christ’s College, he won the dissertation prize for his thesis on Homer’s Odyssey.

 

Edun initially considered a career in banking like his father, following an internship with Citi Group but chose to pursue acting.

 

His father co-founded Investment Banking & Trust Company Limited, now Stanbic IBTC, one of Nigeria’s biggest investment banking franchises.

 

Edun attended the Royal Academy of Dramatic Art (RADA) in 2008 which served as a platform for his acting career.

 

A drama king

Edun began acting professionally in 2000 after appearing at the Edinburgh Fringe Festival show Kassandra, where he played the character of Clifford. He has taken on main character roles in several other theatre productions including Lionboy, Romeo and Juliet, and Translations.

 

He also played Macbeth in a production of the play by the National Theatre, earning praise for being “charismatic” and a “fine verse speaker.”

 

In television, Edun has left his footprint on the set of some widely renowned television series including Merlin where he played the role of Sir Elyan, and has made appearances in Lucifer, The Fixer, and Law & Order: UK, as a soldier returning from the war in Afghanistan,

 

He also played a war criminal in an episode of ‘Elementary’ and was featured in a ‘Doctor Who Christmas Special’ as the character of Mr. Brocks.

 

Edun could also be spotted on the big screen in movies like ‘A Serial Killer’s Guide to Life’, ‘What Happened to Monday’, ‘Cinderella’, and ‘In the Cloud’.

 

The 40-year-old has also connected with his Nigerian roots having starred in Nollywood films including Banana Island Ghost and From Lagos with Love, a 2018 film where he played the character of Paul de Sande.

 

Edun’s versatility extended to motion capture when he offered his voice and appearance to FIFA for the character of Alex Hunter, the main protagonist of football story mode The Journey which featured in FIFA 17, FIFA 18, and FIFA 19.

MOVIE REVIEW: In Blacksmith (Alagbede), Femi Adebayo, Kehinde Bankole redefine Nollywood romantic comedy genre

MOVIE REVIEW: In Blacksmith (Alagbede), Femi Adebayo, Kehinde Bankole redefine Nollywood romantic comedy genre

Movie Title: Blacksmith (Blacksmith (Alagbede))

Release Date: 19 April, 2024

 

Runtime: 1 hour, 30 minutes

 

Director: Ogunlade “BLACKKY” Usman

 

Cast: Femi Adebayo, Kehinde Bankole, Gabriel Olasubomi Afolayan, Adebowale Adebayo, Bimbo Oshin, Jaiye Kuti, Mr Macaroni, Taiwo Ibikunle

 

Based on the Nollywood films released in 2024, it’s appropriate to ponder an early question: “Is storytelling in Nigerian films regressing or progressing?”

 

Using “Blacksmith (Alagbede),” a film directed by Shina Peters, as a yardstick, it is safe to say that we are making progress. Blacksmith (Alagbede) is not your typical Yoruba film. It offers a more nuanced plot, excellent casting choices, costumes that are true to the period it was set in, and an uncommon feature you barely find in Nollywood films: good writing.

 

As implied in its name, Blacksmith (Alagbede) tells the story of a blacksmith hopelessly in love with a girl. This pushes him to make a drastic decision that threatens his reputation, friendship, and, ultimately, his life.

 

While Blacksmith (Alagbede) has the potential to be one of the best Nollywood romantic comedy films of 2024 and receive several award nominations, the film’s concept can best be described as simple. The storyline was quite linear, allowing easy prediction of its final events.

 

 

The Plot

Blacksmith (Alagbede) starts with a party where we see Adio dancing with his friends. His girlfriend, Omolewa, soon joins him. Tension rises when Omolewa catches the eye of a rich man, and Adio and his friends are discriminated against due to their low economic status. A fight soon breaks out, with everyone hurriedly dispersing into the night.

 

This event causes Wole, Adio’s friend, to become bitter as he begins to rant about how he and his friend are poor and treated in a certain way. Content with his life, Adio tries to dismiss his friend’s sentiments. However, he discovers they are true when Omolewa’s mum forbids her from seeing Adio, coercing her to accept the rich man as her husband.

 

Desperate to get rich, Adio visits a herbalist who tells him he has to offer a human life in exchange for wealth. This does not sit well with him, so he visits another herbalist who says he doesn’t need to provide a human sacrifice as there are alternatives. He gives Adio a set of instructions, warning that he must perform the tasks every day. The instructions range from not breathing around women at a particular time to bathing in the open.

 

True to the herbalist’s words, Adio becomes rich after performing such tasks. Unfortunately, his wealth calls for suspicion. Omolewa questions his source of wealth, to which he lies that Wole recently inherited a considerable sum of money from his grandfather and shared a bit of it with him.

 

Due to the nature of his task, Adio begins to act erratically, raising more eyebrows. After hearing each other’s stories, the community concludes that he performed money rituals. This revelation threatens everything Adio holds dear to his life: his friendship with Wole, his passion for being a blacksmith, his reputation, and, most importantly, Omolewa, the sole reason for his actions.

 

The Good

Blacksmith (Alagbede) is a period drama with good execution. Barely thirty minutes into the romantic comedy, you can tell a lot of thought went into each scene. The setting was phenomenal. The location manager and production designer worked well in taking viewers back to the ’90s with the cars, houses, and technological tools like black-and-white TV that existed then.

 

The costumes also hit the mark. Nollywood period films often fall victim to exaggerating the type of clothing worn in that era. Luckily, the costume designer did the proper research and created a wardrobe that reflected the personalities of each character while staying true to the era.

 

Storytelling is a central part of every project. The producers of Blacksmith (Alagbede) knew this very well, so they invested effort in the script. The way the events unfolded in the film engaged viewers. We follow Adio’s journey from being a poor man with peace of mind to a rich man with a target on his back. We see how his situation changes him and how he relates to the people around him. There were also no “filler” scenes, as each scene moved the story forward.

 

The dialogues in Blacksmith (Alagbede) are well written, with the right amount of wit and grammatical prowess.

 

 

Lastly, Blacksmith (Alagbede) is an example of what good casting looks like. Every actor, including extras, delivered unforgettable performances. Femi Adebayo won our hearts with his kindness as Adio, Kehinde Bankole once again proved her range as Omolewa, Jaiye Kuti made us fall more in love with her wittiness as Iya Aja, and Gabriel Afolayan allowed us to properly hate Wole without feeling guilt.

 

The Bad

A significant flaw of Blacksmith (Alagbede) is its linearity. While it provides a relatively fresh perspective on a familiar story, the plot seems too easy. Apart from the revelation at the film’s end, Blacksmith (Alagbede) lacks enough twists and turns to keep viewers on the edge of their seats, thus causing a vital element of predictability.

 

Final Verdict

9/10. Despite the lack of suspense, Blacksmith (Alagbede) is a Nollywood film that will make you laugh, cry, and be jealous when you watch how far Adio is willing to go for Omolewa.

 

Blacksmith (Alagbede) is now showing in cinemas near you.

 

Tribunal stops Multi-Choice from increasing DStv, GOtv tariffs

A Competition and Consumer Protection Tribunal (CCPT) sitting in Abuja, on Monday, restrained Multi-Choice Nigeria Limited from increasing its tariffs and cost of products and services scheduled to begin on May 1.

The three-member tribunal, presided over by Saratu Shafii, gave the interim order following an ex-parte motion moved by Ejiro Awaritoma, counsel for the applicant, Festus Onifade.

 

The tribunal, in a ruling, restrained Multi-Choice from going ahead with impending price increase schedule to take effect from May 1, pending the hearing and determination of the motion on notice filed before it.

 

“The 1st defendant is hereby restrained from taking any step(s) that may negatively affect the rights of the claimant and other consumers in respect of the suit pending the hearing and determination of the motion on notice,” Shafii declared.

 

She, therefore, directed all parties in the suit to appear before tribunal on May 7 at 10 a.m. for the hearing and determination of the motion on notice.

 

The News Agency of Nigeria reports that Onifade, in the suit marked: CCPT/OP/2/2024, had dragged Multi-Choice Nigeria Ltd and Federal Competition and Consumer Protection Commission (FCCPC) before the tribunal.

 

In the suit filed on April 29, Onifade, also a legal practitioner, sought two orders.

 

These include, “an order of interim injunction of this honourable tribunal restraining the 1st defendant whether by themselves, her privies, assigns by whatsoever name called from going ahead with impending price increase schedule to take effect from 1st May, 2024, pending the hearing and determination of the motion on notice.

 

“An order restraining the 1st defendant from taking any step(s) that may negatively affect the rights of the claimant and other consumers in respect of the suit pending the hearing and determination of the Motion on Notice.”

 

Other members of the tribunal include Thomas Okosun and Dr. Umar Duhu.

 

NAN reports that the company had, on April 1, 2022, hike the prices of all its packages.

Nigerian digital Bank, Kredi Bank, signs Deyemi as its first brand ambassador

Kredi, a full-service digital bank that helps Nigerians spend, save, invest, borrow, and “banktheinKredibleway” has announced award-winning Nollywood actor, Deyemi Okanlawon as its first brand ambassador.

The financial solutions company expressed enthusiasm regarding the brand partnership formed with the Nollywood actor. They affirm their confidence in Deyemi’s ability to connect with their target audience and represent the fintech in a manner that aligns with their brand reputation.

 

Deyemi Okanlawon is one of the leading actors in the Nigerian film industry with commendable appearances in blockbuster films like Blood Sisters, Eleshin Oba, and King of Boys; The Return of The King. The actor, who also has a degree in chemical engineering from the University of Lagos, was listed as the highest-grossing Nollywood actor of 2020 and 2021.

 

Deyemi is known for his versatility and ability to deliver stellar performances in different roles. His background in sales and marketing also proves that he has a proper understanding of his role as a brand ambassador to Kredi and the right qualifications to deliver to the best of his abilities.

 

During the signing event, Deyemi revealed that, like Kredi Bank, he follows a personal principle of excellence, which guides him in achieving the best results in every situation.

 

“I think Kredibank and I have so many things in common. I’ve been using Kredi for a while now and you can tell that a product like this is a result of excellence, dedication, innovation, and reliability. These are the same qualities that produced the Deyemi people now know and love”, he said.

 

Afolabi Abimbola, CEO of Kredi Bank, applauded Deyemi’s professionalism and anticipates exceptional results from this collaboration.

 

According to him, “Deyemi’s journey in the industry, marked by sagacity and stability, mirrors our commitment to providing reliable and innovative financial solutions to our customers. As the CEO of Kredibank, I have long admired Deyemi’s ability to tackle challenging roles with grace and precision, elevating himself to a level of craft that few achieve. His dedication to excellence aligns perfectly with Kredibank’s vision, and we are excited to collaborate with him to continue delivering unparalleled service and value to our clients.”

 

 

The co-founder of Kredi Bank, Samuel Orji, also expressed his excitement and satisfaction with the digital bank’s partnership with Deyemi, saying “We are thrilled to have Deyemi onboard. Deyemi embodies the essence of excellence and dedication in his craft, values that resonate deeply with Kredibank’s commitment to providing exceptional financial services tailored to our customers’ needs. With his remarkable talent and passion for his work, Deyemi reflects the ethos of innovation and reliability that Kredibank strives to deliver, and we are honored to have him join us on this journey to redefine banking experiences for our clients.”

 

In confirming the partnership, Deyemi affirmed his dedication to prioritizing financial wellness, inviting Nigerians to embark with him on this journey with the help of Kredi Bank.

 

If you want to stay informed about the most recent developments concerning this brand partnership, kindly follow Deyemi Okanlawon and Kredibank across their official social media channels.

 

Kredibank is available on Google Playstore and IOS Appstore for Nigerians to download and enjoy easy access to various financial solutions.