Eazi Joins Gigi Hadid, DJ Khaled And More For Hugo Boss Campaign.


Oluwatosin Ajibade alias Mr. Nigerian singer Eazi teamed up with another group of American models and celebrities for an advertising campaign for high fashion house Hugo Boss.

Mr. Eazi joined British model Naomi Campbell, American DJ DJ Khaled, American model Gigi Hadid, and Senegalese-Italian media personality Khaby Lame for the #BeYourOwnBOSS campaign.

The Nigerian singer was the only African artist featured in the new star-studded Boss campaign, according to a statement signed by Mr. Eazi.

“The advertising campaign for Spring/Summer 2023 features a star-studded lineup of celebrities including Nigerian artiste Mr Eazi.

He engaged in some nostalgia posing with an adorable picture taken when he was just a child wearing the new season sweater from Boss.

“The aim is to illustrate Boss’s slogan “Be Your Own Boss”, by telling the story of “the extraordinary path to a life of success” travelled by the celebrities featured in the campaign.

The brand also enlisted the likes of Colombian pop singer Maluma, US supermodel Gigi Hadid, British model Naomi Campbell, South Korean actor Lee Minho, Italian tennis player Matteo Berrettini, Anthony Joshua and many others from across the world.

“The superstar singer continues his ascent in recent times following a slew of successful releases of songs like Legalize, Patek and the latest single; Werser, which is getting traction on Tiktok.

“He also tweeted that he will release a couple of projects this year,” the statement said.


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