In the fourth quarter of 2023, Netflix welcomed over 13 million new users, including 5.05 million from Africa and the Middle East

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Netflix’s Q4 2023 report reveals a substantial milestone, with 13.12 million new subscribers, bringing the total to 260 million. The Europe, Middle East, and Africa region contributed significantly, adding 5.05 million subscribers.

Q4 2023 saw a remarkable 12% revenue increase, surpassing expectations by 2%, and marking a 6% rise from the previous year.

Despite a robust Q4, Netflix had added 7.66 million subscribers in Q4 2022.

The year 2023 showcased Netflix’s steady growth, boasting a 12.5% YoY revenue increase.

The 13.12 million paid net additions in Q4 marked their “largest Q4 ever.” The success is attributed to features like paid sharing, recent pricing adjustments, and a strong content lineup.

Netflix hints at occasional extra charges for platform improvements amid a surge in subscribers.

The company plans to phase out the Basic Plan in select markets, starting with Canada and the UK in Q2 2024.

Adding World Wrestling Entertainment (WWE) to its lineup in January 2025 is a strategic move, potentially boosting ad reach and subscriber growth.

WWE’s extensive global viewership and strong social media presence make it a valuable addition.

A comprehensive report released in December 2023, “What We Watched: A Netflix Engagement,” highlights subscribers’ watch lists, revealing a staggering 100 billion hours of view time on over 18,000 titles.

In the African market, Showmax, owned by MultiChoice, surpassed Netflix in market share in 2023.

Showmax’s announcement of new prices and the launch of Showmax 2.0 on February 12, 2024, indicates a competitive stance.

Contrastingly, Amazon Prime Video in Africa is streamlining operations by cutting jobs and reducing local content production, focusing on European markets and discontinuing acceptance of local content.

 

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