An actress and talk show host, Nancy Isime, has signed a brand ambassadorial deal with Viva detergent.
The detergent is produced by Aspira Nigeria Limited, the manufacturers and distributors of hygienic and personal care products.
Speaking at an event to formally unveil the actor, the Chief Marketing Officer of the company, Santosh Kumar, noted that Isime’s goal-getting personality influenced the decision to make her a brand ambassador. He said, “We have always held on to our promise of providing good quality products at affordable prices. We never compromise on quality and innovation. Nancy Isime, who aspires to be excellent in everything she does, is a great example of this. We are excited to have her on board with us.”
The managing director of the company, Sami Jaafar, also described Isime as ‘the true example of a successful woman’. He said, “We chose Nancy to be our ambassador because she is a true example of a woman who has proved her mettle in the entertainment industry. She has been a source of inspiration for millions of Nigerian youth, whom she has connected with through her talent.”
On her part, Isime stated that she is proud to be associated with the brand. She said, “I am excited about this opportunity because I have always been a fan of the company and their products. They don’t compromise on the quality of their products, and that aligns with my passion for excellence. I am proud of this brand and will use my talent and position to advance the brand in every way I can.”