Nollywood Director and Chairman of Tampan Guild of Directors, Títí Jeje, recently took to his Instagram page to discuss the challenges of making films and the importance of having a comprehensive marketing plan.
In his post, he compared making films to launching a new product, emphasizing that simply creating the film is not enough. Jeje highlighted the need for a marketing plan that takes into consideration factors such as the target audience, competition, opportunities, threats, means of distribution, and budgeting.
According to Jeje, having a compelling script is just the first step in obtaining the financing needed for a film. It is crucial to understand who the target audience is, how to position the film in the market, and the various factors that could affect its success. He stressed that a well-developed marketing plan is essential in order to effectively promote and distribute the film.
Jeje also mentioned that marketing plans for films can sometimes be even more creative than the film itself. This highlights the importance of strategic and creative thinking in the process of promoting and distributing films.
Overall, Jeje’s message serves as a reminder to filmmakers that making a successful film requires not only talent and creativity but also careful planning and a comprehensive marketing strategy.
