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Nollywood: Farmer’s Bride grosses over $100 million in Cinemas 

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Nollywood’s latest release, Farmer’s Bride, has achieved a significant milestone, surpassing N100 million in ticket sales after just over two weeks at the box office.

According to figures from the Nigerian box office, the film has grossed N103 million as of yesterday, making it the 38th Nollywood movie to hit the N100 million mark and the ninth Nollywood release in 2024 to achieve this distinction.

 

The film first made headlines when it grossed N89 million within 12 days of its release on September 27, 2024.

 

It also held the title of the highest-grossing Nollywood film with N38 million in its opening weekend for an 18-rated film this year, ranking as the fourth-highest-grossing Nollywood movie overall for an opening weekend in 2024. Directed by Adebayo Tijani and Jack’enneth Opukeme, Farmer’s Bride continues to captivate audiences with its compelling narrative and powerful performances.

 

Set in 1980s Ibadan, Farmer’s Bride tells the story of Odun, a wealthy but lonely farmer who seeks companionship through marriage to a young bride, Funmi.

 

However, their relationship is strained, leading Funmi into a forbidden affair with Odun’s nephew.

 

The consequences of this betrayal set the stage for a haunting tale of love, deception, and the supernatural.

 

The film’s rich storyline and period setting offer a poignant exploration of personal and cultural conflicts in Nigerian society.

What to know

The cast features several notable Nollywood stars, including Tobi Bakre (Gangs of Lagos), Gbubemi Ejeye (Far From Home), Femi Branch (House of Gaa), Mercy Aigbe (Ada Omo Mummy), Efe Irele (L.I.F.E), and Wumi Toriola (Aburo).

Their performances, marked by depth and authenticity, have been instrumental in bringing the characters to life, contributing to the film’s success.

Kene Okwuosa, Co-founder and Group CEO of Filmhouse Group, the parent company of FilmOne Studios, which produced the movie, expressed pride in the film’s achievements.

“At FilmOne Studios, we are dedicated to telling authentic African stories that resonate with audiences both locally and globally,” Okwuosa said.

 

He added that Farmer’s Bride underscores FilmOne Studios’ commitment to high-quality storytelling, following the success of its previous film, Adire.

 

Farmer’s Bride not only strengthens the position of FilmOne Studios as a leader in the African film industry but also highlights the growing global appeal of Nollywood’s creative output.

 

With a captivating narrative, stellar performances, and the universal themes of love and betrayal, the film promises to continue its successful run at the box office while contributing to the increasing international recognition of Nigerian cinema.

 

Oyakhire Halima emerges Covenant University Best Graduating Student, Dept of Petroleum Engineering

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Oyakhire Halima Sadia, a student in the Department of Petroleum Engineering, College of Engineering of Covenant University, has emerged as the best-graduating student in the department with a Cumulative Grade Point Average (CGPA) of 4.91 in the 2023/2024 academic session.

Halima obtained a bachelor’s degree in petroleum engineering with an outstanding first-class at Covenant University, Nigeria.

 

Her achievement earned her two awards and a cash prize of one hundred and fifty thousand naira (N150,000), from the university alumni investiture.

 

She celebrated her achievement of earning the degree, stating that despite facing challenges by balancing leadership positions and extracurricular activities with school work, she is glad it was worth it.

 

Having been impressed with her outstanding result and coming out with flying colours as the best student of her department, Halima aspires to become a leader in the energy sector specifically the oil and gas industry, and standing for 3innovation and sustainability growth to move the sector forward.

 

She expressed her love for the fashion industry: “I’m also very interested in the fashion industry and bringing my own ideas into the fashion world.”

 

 

Going forward after this great feat, Halima is focusing on ” advancing her education in the energy sector, holding strong leadership positions in companies that prioritize sustainability in the oil and gas sector, gaining experience in business development and management, and having her own fashion line and company in the oil and gas industry”.

 

Advising other students, Halima encourages them to “pursue their dreams boldly without fear of failure because the satisfaction of achieving them on some days will overshadow the fear of failing on other days”.

 

The university management congratulates Halima on achieving this great feat and wishes her the very best in her career and future endeavours.

 

 

Nigeria Federal Government to start $750 million World bank rural electrification project next month 

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Nigeria to fix irregular power supply in 40 years- Senate, Customers to pay for metering through cost of tariff- NERCAghogho Udi

The Rural Electrification Agency (REA) has disclosed it is starting a new rural electricity project next month financed by the World Bank to the tune of $750 million to provide electricity to 17.5 million Nigerians.

 

The Managing Director of the REA, Engr. Abba Abubakar Aliyu disclosed this during an interview on Channels Television’s Sunrise daily program.

 

According to him, the Distributed Renewable Energy Scale up project is targeted at providing electricity for up to 17.5 million Nigerians using renewable energy source.

 

He noted that the project is one of the most ambitious in the world in terms of the target number of people it is estimated to provide electricity to.

 

Furthermore, Engr. Aliyu explained that of the 7.5 million people it is targeted to provide electricity to, three million will be from isolated mini grids, 1.5 million from interconnected mini grids while the others will be electrified via marched grid and stand-alone solar systems.

 

He said, “There is a new project that we are starting next month called Distributed Renewable Energy Scale up project which is a $750 million financed by the World Bank. The target of that project is to electrify 17.5 million Nigerians, and I must say that this is one of the most ambitious project in the world based on my understanding from India that has moved many unelectrified people to have access to electricity.”

 

He said that the project is estimated to last for five years and was built on successes recorded from similar projects in the past which cost $550 million and funded by the World Bank and the African Development Bank (AfDB).

 

What you should Know

In December 2023, the World Bank approved the Nigeria Distributed Access through Renewable Energy Scale-up (DARES) project, funded by a $750 million International Development Association (IDA) credit, which will attract over $1 billion in private capital and additional financing from development partners. This includes $100 million from the Global Energy Alliance for People and Planet and $200 million from the Japan International Cooperation Agency (JICA).

 

Other partners supporting the program include the United States Agency for International Development (USAID), the German Development Agency (GIZ), SEforAll, and the African Development Bank (AfDB).

It is estimated that almost 90 million people in Nigeria do not have access to electricity which is one of the highest in the world. Nigeria generates roughly 5000 Megawatts of electricity for its over 200 million population.

Nigeria also has enormous potential in renewable energy generation having sunlight for up to 12 hours daily in the Northern region and significant wind and hydro power generation potentials.

Wale Tinubu Celebrates 30 Years of Oando Success

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Petrol Price Hike Inflicting Pains on Nigerians, Not Fair, Obi Tells Tinubu

Wale Tinubu Celebrates 30 Years of Oando Success

Energy tycoon Adewale Tinubu affects the candour of a General and the passion of a poet as he leads a revolutionary phase of Nigeria’s upstream evolution.

 

Tinubu, described as ‘The King of African Oil’ by Forbes magazine and one of the top 10 CEOs in the world by AskMen, is a name that requires no introduction.

 

The consummate hard-working Group Chief Executive, Oando Plc, is building a billion-dollar company in Africa and delivering on the tough things, diversifying and leading his company into a new era of success and sustainability.

 

As Oando has evolved, so has the landscape in which it operates. International oil politics, domestic challenges like crude oil theft—which negatively impacts national revenue—and the divestment of upstream assets by several of the five major International Oil Companies (IOCs) have all posed significant hurdles. Yet, despite these headwinds, a bright ray of hope has emerged on the mottled landscape of the Nigerian economy, and it is visible to all.

 

Gradually, the man fondly known as JAT, has turned dynamism and a boots-on-the-ground leadership style into an art form. He is restoring hopes in the Nigerian upstream petroleum sector with his concatenation of innovative intervention and ingenuity in promoting vibrancy and capacity utilisation in the industry.

 

Tinubu and Oando’s growth has been nothing but organic. Oando is like a huge book with many chapters and Tinubu feels incredibly grateful to play a significant part in the story. Before he turned 30, he had already built for himself a reputation as a market leader in Nigeria’s emerging oil and gas sector at the time.

 

In 1994, Tinubu co-founded Ocean and Oil Services Limited —he teamed up with Omamofe Boyo and Onajite Okoloko— originally as a trading company with extensive operations exporting Nigerian petroleum products.

 

As the head honcho of the company, the trained corporate lawyer turned that small oil trading company into Africa’s leading indigenous energy solutions provider listed on the Nigerian Stock Exchange and the first African company to have a cross-border inward listing on the Johannesburg Stock Exchange.

 

From that humble beginning, Tinubu has gone to carve for himself an enviable position as one of Nigeria’s most venerable dealmakers and inserted himself atop the pecking order in the league of major Nigeria’s oil industry. Evidence abounds.

 

Since 2000 when he struck his first gold with the acquisition of Unipetrol, he has been involved in many deals considered audacious that only the man known as champion extraordinaire could have taken such.

 

Thus, many industry analysts and admirers consider it ludicrous to typify the oil tycoon as a favoured nephew of Nigeria’s President, Bola Tinubu. To his inner circle, they will not hesitate to tell you about Tinubu’s prodigious traits. His Uncle might be the leader of the country, but there is no iota of evidence that the Oando boss is receiving special favours.

 

Society Watch gathered that come December 2024, Tinubu will celebrate three decades of Oando success amidst pageantry and glamour.

 

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MultiChoice unveils new channel, renames three others on DStv, GOtv

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Pay-TV operator, Multichoice Group, has rebranded its SuperSport variety channels on both DStv and GOtv platforms.

 

In a statement on Thursday by the Executive Head of Marketing at MultiChoice West Africa, Tope Oshunkeye, MultiChoice announced that the changes took effect from Wednesday, October 9, 2024.

 

Changes on DStv, GOtv

 

As part of the rebranding, the current SuperSport Select Channel has been renamed SuperSport Africa.

 

A new channel, SuperSport Action, has also been introduced, featuring a broader range of sports content, including UFC matches and additional Champions League games.

 

On the GOtv Jinja and GOtv Jolli packages, SuperSport Africa will replace Select 2 (Channel 64).

On the GOtv Max package, SuperSport Africa and SuperSport Africa 2 will replace Select 1 and Select 2 (Channels 63 and 64).

SuperSport Action will replace Select 3 (Channel 69) on the GOtv Supa and SupaPlus bouquets.

Oshunkeye explained the reason for the updates, stating, “The channel revamp is part of our ongoing efforts to enhance our sports offering and provide customers with more unbeatable sports content that resonates with them.”

 

He added that the new channels would deliver top sports action from around the world, including local boxing, UFC events, comprehensive analysis, and other engaging content curated for the African audience.

 

Oshunkeye reiterated MultiChoice’s commitment to offering premium services, saying, “We remain dedicated to delivering the best sporting action to our customers and continuously exploring ways to delight them with more choices, exciting live content, and great value.”

 

Subscribers are encouraged to subscribe, reconnect, or upgrade their packages through the MyGOtv App or by dialing *288#. They can also watch their favourite sports on the go using the GOtv Stream app.

US govt ramps up $20m fraud charges against Air Peace CEO Onyema

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The United States government has piled more charges on the earlier $20 million bank fraud case against Allen Onyema, the CEO of Air Peace, as the Nigerian businessman continues to elude trial in an American court in the last five years.

 

Although Mr Onyema, founder of the major Nigerian airline, has denied wrongdoing, he has been wanted in the US over the bank fraud charges pending against him and a co-defendant at the District Court for the Northern District of Georgia, in Atlanta since 2019.

 

“On 8 October 2024, they were both charged in a superseding indictment alleging an additional count of obstruction of justice and one count of conspiracy to obstruct justice,” the US Attorney Office, Northern District of Georgia, said in a statement on Friday.

 

The office said Mr Onyema is accused of “obstruction of justice for submitting false documents to the government in an effort to end an investigation of him that resulted in earlier charges of bank fraud and money laundering.”

 

Prosecutors said he submitted false documents to US authorities in 2019 in an effort to stop the investigation and unfreeze his bank accounts regarding the alleged $20 million bank fraud.

 

Ejiroghene Eghagha, the airline’s Chief of Administration and Finance, accused of participating in the alleged obstruction scheme, as well as in the earlier bank fraud counts, is Mr Onyema’s co-defendant in the case.

 

“After allegedly using his airline company as a cover to commit fraud on the United States’ banking system, Onyema, along with his co-defendant, allegedly committed additional crimes of fraud in a failed attempt to derail the government’s investigation of his conduct,” the statement quoted US Attorney Ryan K. Buchanan.

 

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Alleged conspirator already sentenced

PREMIUM TIMES reported that Mr Onyema remained wanted in the United States after an alleged conspirator in the $20 million bank fraud case was sentenced by an American court in September 2022.

 

In the decision, the US District Court sentenced Ebony Mayfield, an American woman, to three years’ probation for her roles in helping to facilitate the alleged fraud.

 

 

She escaped the prison sentence because she pleaded guilty early before her trial began.

 

Her lawyer also anchored her plea for probated sentence on the grounds that she was remorseful and cooperated with the government during investigations.

 

They also said she benefitted little from the alleged fraud, with Ms Mayfield confessing that she received only a total of $20,000 for her roles in the alleged conspiracy between 2016 to 2018.

 

CEO, co-defendant on the run

While Ms Mayfield was battling with her trial, Messrs Onyema and Eghagha were on the run from the charges and arrest warrants.

 

The US government named Messrs Onyema and Eghagha in the 36 charges of conspiracy, money laundering, bank fraud, credit application fraud, and identity theft filed against them on 19 November 2019.

 

American authorities obtained court warrants for the arrest of the two men in the US and Canada, where part of the suspected proceeds of fraud was said to have been moved to.

 

Earlier, before the filing of the charges, Russell Vineyard, a magistrate at the United States District Court for the Northern District of Georgia, on 5 September 2019, issued a corresponding warrant of arrest for Messrs Onyema and Eghagha in Canada.

 

In another arrest warrant issued on 19 November 2019, Justin Anand, an American magistrate of the same court, ordered the US Marshals Service to take them into custody.

 

Both men have succeeded in evading arrest by American or Canadian authorities since then.

 

But US authorities arrested Ms Mayfield on 7 June 2019.

 

In December 2019, they charged her with signing and submitting fake documents to help Mr Onyema to facilitate the $20 million fraud between May 2016 and February 2018. She subsequently pleaded guilty and was sentenced in September 2022.

 

‘Superseding’ indictment

The US government has now filed a superseding indictment in the nearly five years old case, introducing two additional counts, bringing to 38 the total number of counts now pending against Mr Onyema and his co-defendant.

 

US authorities accused Mr Onyema of moving suspicious funds from Nigeria to American bank accounts between 2017 and 2018 with the funds allegedly disguised as being meant to be used to purchase aircraft.

 

Mr Onyema and his co-defendant, Mr Eghagha, allegedly organised the fraud by applying for export letters of credit for the transfer of funds from a Nigerian bank account to the bank account of Mr Onyema’s Atlanta-Georgia-based firm, Springfield Aviation LLC, between 2016 and 2017.

 

The defendants, according to US prosecutors, applied for the funds purportedly for the purchase of aircraft by Air Peace from Springfield Aviation.

 

Both Air Peace, a major Nigerian commercial airline, and the US-based Springfield Aviation, are owned by Mr Onyema.

 

Air Peace …. owned by Allen Onyema

Air Peace airline

Prosecutors also said the aircraft referenced in each of the export letters of credit sent to the American banks was never owned or sold by Springfield Aviation.

 

They said the defendants made false statements and reports, and willfully overvalued property to influence the actions of the American banks.

 

Mr Eghagha was said to have sent the false documents, including fabricated purchase agreements, bills of sale, and valuation documents, to Ms Mayfield to sign and submit to the respective banks in support of the letters of credit.

 

Mr Onyema had engaged Ms Mayfield, who was at various times, a bartender, restaurant waitress, and nightclub dancer, in 2016, to act as a manager of Springfield Aviation, and enter into contracts on the firm’s behalf.

 

Prosecutors said she “had no connection to the aviation business outside of her role with Springfield Aviation and had no education, training, or licensing in the review and valuation of aircraft, including aircraft components.”

 

They alleged that Mr Onyema founded and used Springfield Aviation “to facilitate large transfers of funds from his Nigerian bank accounts to the United States.”

 

Mr Onyema allegedly moved about $15 million from Springfield Aviation’s account with a Wells Fargo Bank branch in Atlanta, Georgia, to his personal savings account with the same bank in 27 transactions in 2017.

 

Each of the 27 transactions stands alone as a charge of money laundering.

 

In May 2019, upon discovering that he was under investigation in the Northern District of Georgia for bank fraud, Messrs Onyema and Eghagha allegedly directed the Springfield Aviation manager, Ms Mayfield, to sign a key business contract, but also specifically told her to not date the document.

 

In October 2019, Onyema allegedly caused his attorneys to present that same contract, now falsely dated as being signed on 5 May 2016 (prior to the bank fraud that began in 2016), to the government in an effort to stop the investigation and unfreeze his bank accounts.

 

The submission of the alleged false documents forms the basis for the new count of obstruction of justice and one count of conspiracy to obstruct justice in the superseding charges.

 

“Allegedly, Onyema and his accomplices fraudulently used the U.S. banking system in an effort to hide the source of their ill-gotten money,” said Assistant Special Agent in Charge Lisa Fontanette, Internal Revenue Service – Criminal Investigation Atlanta Field Office, on Friday.

 

Denial

An Air Peace spokesperson, in a telephone interview with our reporter on Saturday, dismissed the new development in the case as a mere recycling of the same set of allegations. The official said Mr Onyema’s legal team would give a more formal response in due time.

 

Meanwhiile, Messrs Onyema and Eghagha had denied the charges in previous press statements, the latest being the one he issued through a Nigerian law firm after the court sentenced Ms Mayfield in September 2022.

 

The statement by A.O. Alegeh & Co law firm was silent on the charges of fraud and money laundering against Mr Onyema and his co-defendant at the same court where Ms Mayfield was prosecuted.

 

But they maintained in the press release that the fact that Ms Mayfield was not given any prison sentence, confinement or home detention by the court confirmed that there was no fraud in the $20 million deal.

 

They added then that the US government “admitted in court today that no bank suffered any financial loss in this matter.”

 

The statement also denied that Mr Onyema paid Ms Mayfield $20,000 for her roles in the alleged fraud, and insisted that “all steps taken in respect of the Letters of Credit were taken in good faith and with legitimate funds.”

 

READ ALSO: Air Peace, capitalism, and national interest, By Dakuku Peterside

“All the aircraft involved were brought into Nigeria and utilised in the operations of Air Peace Limited. There was no victim. There was no loss of funds to any person and there was no criminal intent whatsoever.”

 

The law firm added that various law enforcement agencies in Nigeria had reviewed the case and “no evidence of criminality” was established against them.

 

In the earlier statement he issued in the wake of unveiling of the charges in November 2019, Mr Onyema vowed: “to defend my innocence in the US courts.”

 

But despite the vow, Mr Onyema and his co-defendant have yet to appear before the court to take their plea.

 

DSS intervenes in NNPCL/marketers dispute

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The Nigerian National Petroleum Limited Company has formally agreed to permit oil marketers, who operate under the auspices of the Independent Petroleum Marketers Association of Nigeria, to commence the lifting of Premium Motor Spirit (petrol) from its depot at a lower price.

 

The Nigerian Midstream and Downstream Petroleum Regulatory Authority has also committed to issuing import and off-taker licenses to the oil dealers to either import fuel directly or purchase products straight from the Dangote Refinery in line with the government plan to fully deregulate the oil sector.

 

This came after the association threatened to cease operations nationwide due to the high costs associated with loading petroleum products from NNPCL facilities.

 

IPMAN had revealed on Thursday that the cost of petrol from the Dangote Petroleum Refinery to NNPC was about N898/litre, but noted that NNPC was selling the same product to independent marketers at N1,010/litre in Lagos.

 

The association, which controls over 70 per cent of filling stations nationwide, kicked against this and threatened to down tools, as it also demanded a refund from NNPC for earlier petrol supply payments made by its members.

 

The IPMAN national president, Abubakar Maigandi, who spoke during a live television interview on Thursday, argued that the price was higher than what NNPC paid for the product from the Dangote refinery.

 

He also noted that independent marketers’ funds had been held by the national oil company for about three months.

 

According to him, NNPC purchased the product from the refinery at N898/litre but is asking marketers to buy it at N1,010/litre in Lagos; N1,045 in Calabar; N1,050 in Port Harcourt; and N1,040 in Warri.

 

“Our major challenge now is that independent marketers have an outstanding debt from the NNPC and the company collected products through Dangote at a lower rate, which is not up to N900, but they are telling us now to buy this product from them at the price of N1,010/litre in Lagos; N1,045 in Calabar; N1,050 in Port-Harcourt; and N1,040 in Warri,” Maigandi stated.

 

However, in a new agreement reached following a peace meeting facilitated by the Director General of the Department of State Services, Adeola Ajayi, the national oil firm has permitted the loading of products to cover the N15bn owed to the marketers.

 

The National Publicity Secretary of IPMAN, Chinedu Ukadike, revealed this in an interview with Sunday PUNCH on Saturday.

 

The national officer stated that the meeting was attended by a director from the NMDPRA and the Group Chief Executive Officer of NNPCL, Mele Kyari, making it easy to shift grounds to enable independent marketers to load products.

 

He said, “We were invited by the Director of the Department of State Services to resolve the ongoing issue between the association and the NNPCL.

 

“The meeting was on the non-compliance of selling PMS to IPMAN by Dangote Refinery and the problem we are having with NNPCL in terms of pricing. Based on this, the director of DSS invited us and brokered peace.

 

“Among what was agreed upon after a meditation process led by our National President Abubakar Maigandi, NNPCL has agreed to make some reductions and allow independent marketers to load out those tickets that amount to N15bn immediately.”

 

Ukadike further disclosed that the NMDPRA agreed to issue IPMAN import licenses to be able to embrace full deregulation in the sector.

 

When contacted, the NMDPRA spokesperson, George Ene-Ita, claimed not to be aware of the meeting. “I am sorry, I am not aware of any meeting or license approval. I was not part of it.”

 

Meanwhile, the NMPDRA has resolved to make a payment of N10bn to the oil marketers as outstanding payments under the Petroleum Equalisation Fund.

David Steward, 73, worth $11.4B, becomes America’s richest Black billionaire 

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David Steward, founder and chairman of World Wide Technology (WWT), has been named the wealthiest Black person in America, according to Forbes’ 2024 list of the wealthiest Americans.

 

Steward’s fortune reached a record-breaking $11.4 billion this year, a substantial rise from $7.6 billion in 2023 and $6 billion the year before.

His firm, WWT, an IT services provider based in St. Louis, Missouri, serves corporate giants such as Apple, Citi, and Microsoft, and reported sales of $17 billion in 2023.

 

Steward, 73, ranks 84th on the Forbes 400 list and is joined by Robert F. Smith, the CEO of Vista Equity Partners, whose wealth has grown to $10.8 billion.

 

Other Black billionaires on the list include Palantir co-founder Alexander Karp ($3.6 billion) and NBA legend Michael Jordan ($3.5 billion), with Jordan having secured his position after selling his majority stake in the Charlotte Hornets.

 

What we know about America’s richest black man

Born in Clinton, Missouri, and raised in a segregated environment, Steward’s journey from humble beginnings to billionaire status has become an emblematic “rags-to-riches” narrative.

 

After graduating from Central Missouri University, he embarked on a corporate career, starting as a production manager at Wagner Electric (1974–1975), followed by a role as a sales representative at Missouri Pacific Railroad Company (1975–1979). He later became a senior account executive at Federal Express (1979–1984), where his talent in sales was recognized; he was named Salesman of the Year and inducted into FedEx’s Hall of Fame in 1981.

 

In the years leading up to founding WWT in 1990, Steward owned and operated Transportation Business Specialists and Transport Administrative Services, which laid the groundwork for his future in logistics and technology. He also co-founded Telcobuy, a global technology and supply chain management firm that further expanded his reach in the industry.

 

What you should know

He co-founded WWT in 1990 with just $250,000, and the firm has since expanded into one of the largest privately-held IT companies in the world. Steward’s entrepreneurial success has been recognized by Forbes, earning him a “self-made” score of 10, a rare distinction reserved for billionaires who have built their fortunes from the ground up.

 

In addition to his rise in personal wealth, Steward’s ranking highlights the low representation of Black Americans on the Forbes 400 list, with only four individuals meeting the $3.3 billion threshold in 2024. Despite this, Steward remains optimistic about future prospects for entrepreneurs of color, stating in a 2019 Forbes interview, “We still live in the greatest country in the world, and God blesses persons of color too.”

 

His achievement, while significant, shows the work still to be done for greater representation in the upper echelons of wealth. Steward himself acknowledges this, saying, “It’s something to celebrate, but gosh, there’s still a lot more to do.”

 

Steward’s rise, along with Smith, Karp, and Jordan, reflects the growing influence of Black entrepreneurs in tech, finance, and sports.

 

Credit: Deborah Don Awoh

How Indigenous Languages Propel Afrobeats to Global Success

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Afrobeats is one of the most important, if not the most important, global musical movements in the modern era; it originated out of Nigeria and has been spreading at breakneck speed. It is artists like Burna Boy, Davido, Asake, Tems, Fave, Ayra Starr, Rema, Tiwa Savage, Odumodublvck, Victony, Ckay, Fireboy, Flavour, The Cavemen, Wizkid, Olamide, Yemi Alade, Amaarae and more who have led this genre and have shown pulsating beats and rhythms to the rest of the world. However, behind these successes, what generally went unnoticed was the usage of indigenous Nigerian languages like Yoruba, Igbo, and Pidgin English. These languages add to the authenticity of Afrobeats and are essential in its international application.

Indigenous languages serve as powerful vehicles of cultural identity in Afrobeats. Most artists, like Burna Boy, Wizkid, Flavour, Rema, Davido, Ayra Starr and Tiwa Savage, often interweave Yoruba, Igbo and Pidgin into their lyrics as ways of relating themselves to their Nigerian identity and heritage. Songs sung in vernacular languages strike a chord with African audiences and the diaspora, digging deep into pride and identity. To many listeners, these songs are more than mere entertainment; they epitomise African culture and identity.

More so, indigenous languages add unique rhythmic qualities to Afrobeats. The melodic structures of Yoruba, Igbo and the lyrical flow of Pidgin contribute much to the infectious nature of the genre, therefore appealing to a wide audience. The effect might be that even listeners from outside the African continent are attracted by the music and find themselves dancing along, never knowing what is being said. This universality increases Afrobeats’ global scope and proves that language can be no barrier.

 

Afrobeats artists use indigenous languages to communicate their cultural narratives better. Most songs have a drive for local traditions, folklore, and current social issues to which listeners can relate while listening to a track. An example would be Wizkid’s “Ojuelegba”, which may be an ode to his hometown but speaks about surviving and hope, even in challenges. This blend of the personal narrative with wide cultural themes strikes a chord deep within the fans who hear their experiences mirrored in the music.

So far, Afrobeats has gone global with the development of digital platforms. Social media platforms like TikTok and Instagram have given a boost to Afrobeats tracks all over the world. A good example is CKay’s “Love Nwantiti”, which went viral from dance challenges and proved that this sound can cross linguistic borders. The infectious nature of Afrobeats is that even tracks delivered in vernacular languages can be global with a great melody and an interesting rhythm.

Besides, access to Afrobeats worldwide has been made easier with streaming services such as Spotify and Apple Music. The playlists curated for global audiences are littered with records in indigenous languages, opening listeners up to a foreign sound. Such increased access has been instrumental in the international growth of Afrobeats-the ability of the artists to reach fans in countries far from where they originate.

Besides, the collaborations with Western artists have also moved Afrobeats to the mainstream of music. Afrobeats stars collaborating with global icons-like the collaboration between Wizkid and Drake, between Ayra Starr and Coldplay-introduce the genre to a wider audience, creating new fusion sounds which cut across diverse tastes in music. This also makes Afrobeats flexible, a genre that can incorporate elements of other genres like hip-hop and R&B while keeping to its cultural roots.

Some of these partnerships have beamed interest in utilising indigenous languages used in Afrobeats. In collaborations with American artists, Nigerian artists come out boasting of local dialects used in their respective genres. This does not only promote Afrobeats but also educates global audiences on the richness of Nigerian languages and culture.

Besides rhythmic contributions, indigenous languages in Afrobeats contribute to the story behind Afrobeats. Most times, their lyrics speak to socio-political issues, love, and everyday life, touching souls that understand from whence these Afrobeats come. Actually, a great number of Afrobeats sing of African pride and criticise societal ills using local dialects in ways that effectively propagate their messages. This cultural authenticity is appealing not only to the local audience but also to the global audience, who are desperate to relate to African narratives.

For example, artists like Burna Boy, Falz and Omah Lay use their lyrics to describe societal ills, love, and other life complexities that happen in Nigeria. Songs articulating heartbreaks, aspirations, and social injustice would better be relayed in the local language to make the experiences more relatable with locals and globally.

As Afrobeats gains more international attention, there is growing international concern it may be losing its cultural identity. Some critics have argued the genre risks losing its authenticity to more commercialisation and global influences. It’s a different story, though the use of indigenous languages helps in keeping this important cultural aspect intact.

The embracing of the local languages used in Afrobeats shows this genre emanates from its roots, which is truly Nigerian culture. As the genre evolves and morphs with various influences, the integration of Indigenous languages helps uphold a cultural link so essential to its identity.

Basically, this represents its international success, fundamentally identifying characteristics of Afrobeats rests with indigenous languages. These languages add not only to the authenticity of the genre but are powerful conduits for cultural expression. As Afrobeats as a genre grows in leaps and bounds, it has remained steadfast to the use of indigenous languages, primarily as a function of it holding to its roots and thus becoming a celebration of African identity and a force for global cultural exchange.

While infectious beats, rich lyrics born out of culture, and innovative collaborations have been Afrobeats’ ingredients for making a significant niche in the global music scene, it does prove that language, culture, and sound can merge into something universally appealing. As the genre evolves, it will be great to see how artists take up the mantle with indigenous languages to shape the future of Afrobeats and the global music landscape. It’s not just about the sound; Afrobeats’ journey is a vocal translation of a culture that simply will not get lost in translation.

 

Written By Ikenna Churchill

Onyeka Chigbo is ready to unleash her boldness to create her empire

One of the best things to happen to Nigerian and African reality stars is the addition of Onyeka Chigbo from the recently concluded BBNaija Season 9, “No Loose Guard.” From the very first day she was introduced to the audience, she promised to deliver captivating content—and she certainly delivered, providing back-to-back entertainment like never before.

While some viewers labeled the show as boring, it was impossible to tag Onyeka as such; she was undeniably one of the main characters of the season. Starting from the bottom four during the first eviction, she fought her way to become the second runner-up on the final day. This remarkable journey was not mere luck; it stemmed from her ability to build a strong fanbase from within the house, making the show genuinely enjoyable, while her team outside amplified her visibility.

DIGITAL COVER STORY: ONYEKA CHIGBO

Though she did not clinch the title of winner, Onyeka never stopped trending, proving her enduring appeal. Misjudged at times, she faced the reality show dynamic where fans often condemn one contestant to elevate their favorites. However, Onyeka’s resilience shone through, showcasing her talent, boldness, and calm demeanor.

As a lawyer turned reality star, many are asking, “What’s next for Onyeka?” Her time in the house revealed that she is not only talented but also fearless in her quest for success. While the show may have ended, the journey continues, and the big question remains: What’s next for Onyeka Chigbo?

Looking at past BBNaija housemates, it’s common for fame to fade if not actively maintained. However, with Onyeka’s determination and readiness to build her empire, we anticipate continued progress and success for this incredible talent. The future looks bright for Onyeka Chigbo, and we can’t wait to see what she accomplishes next!

Why Brands Need to Partner with Onyeka Chigbo as a Brand Influencer or Ambassador

In today’s competitive market, brands are constantly seeking authentic voices to represent them and connect with their target audience. Onyeka Chigbo, a standout personality from the recently concluded BBNaija Season 9, embodies the qualities that make her an ideal brand influencer and ambassador. Here’s why partnering with her can significantly benefit brands looking to enhance their visibility and impact.

 

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Read more about Onyeka

Exploring Onyeka Chigbo Post-BBNaija Career Paths